What do you think the new fad for BMC will be?

[skadalajara]

I'd like to think that, aside from the lighter-than-the-others trend, anything they come out with will be good for the industry as a whole.
If it's anything resembling a craft beer (and I use that term lightly), there will be enough people who will try it just cos it's by BMC. Enough of them will actually like it enough to buy it regularly (or at least on special or holidays). Enough of them will like it enough to try something by another brewer. And still enough of that fraction will switch to true craft beers to keep the ball rolling.
I suspect what they come out with will be based on something Sam Adams or Sierra Nevada or New Belgium is having great success selling.
The true key to being a successful business these days is making a product people will pay for more cheaply than your competition does. I don't doubt for a second that BMC could match the quality of craft breweries for pennies on the dollar if they thought they could make enough profit off it.

 

[humann_brewing]

I'd like to think that, aside from the lighter-than-the-others trend, anything they come out with will be good for the industry as a whole.
If it's anything resembling a craft beer (and I use that term lightly), there will be enough people who will try it just cos it's by BMC. Enough of them will actually like it enough to buy it regularly (or at least on special or holidays). Enough of them will like it enough to try something by another brewer. And still enough of that fraction will switch to true craft beers to keep the ball rolling.
I suspect what they come out with will be based on something Sam Adams or Sierra Nevada or New Belgium is having great success selling.
The true key to being a successful business these days is making a product people will pay for more cheaply than your competition does. I don't doubt for a second that BMC could match the quality of craft breweries for pennies on the dollar if they thought they could make enough profit off it.

Very good point, like with blue moon, it use to be cheap, like $5.99/6-pack and how it is $8.99 a lot of places so hopefully when someone sees blue moon next to some Hoegaarden with the same price they will be willing to try the Hoegaarden out.

 

[GilaMinumBeer]

Acai Berry or Miracle Fruit.

 

[brewmonk]

"If i was a alcholic i would be drinking it right out the ferenter like a walrus with a bucket."

-can brew-kat haz bukket?

As to A-B, not a fan, but they do know their schitte! Everyone of 'em tastes the same (dang it).

 

[humann_brewing]

"If i was a alcholic i would be drinking it right out the ferenter like a walrus with a bucket."

-can brew-kat haz bukket?

As to A-B, not a fan, but they do know their schitte! Everyone of 'em tastes the same (dang it).

yes, they are good at what they do, but anyone can push some buttons and then tell someone to clean up after it is done.

 

[klyph]

yes, they are good at what they do, but anyone can push some buttons and then tell someone to clean up after it is done.

Regardless of the difficulty of operations, the brewery itself is an impressive piece of engineering.

 

[Pick]

Bud Rye
Miller Genuine Ale
Coors Stout
Pabst Red Ribbon

 

[Weezknight]

Bud Rye
Miller Genuine Ale
Coors Stout
Pabst Red Ribbon

Actually Pabst will drop the "Ribbon" from their name and just go with Pabst Red & Pabst Blue in an attempt to compete with Chimay.

 

[Bearocalypse]

Very good point, like with blue moon, it use to be cheap, like $5.99/6-pack and how it is $8.99 a lot of places so hopefully when someone sees blue moon next to some Hoegaarden with the same price they will be willing to try the Hoegaarden out.

...another InBev product.

I think that Stouts and Porters will be the next fad for them.

 

[wscott823]

With the recently introduced Bud Select 55, it appears that InBev is going after bottled water sales.

 

[firebird77]

With the recently introduced Bud Select 55, it appears that InBev is going after bottled water sales.

Just saw this commercial. If I remember correctly, MGD 64 has about/under 3% alcohol, so I can't imagine that Bud 55 will have any either.

Though I never drink it, I do see their market for super low-calorie beers. My mom drinks light beer almost exclusively, and is always asking me which draft beer at a given bar has the lowest alcohol content. She has a very low tolerance and would rather be able to drink 3 beers and drive rather than two, to extend her time out with her friends.

Not all hope is lost though, I'm still working on converting her.

 

[TheBeerNerd]

AB does have an organic line. Stonefields or some such IIRC. I think Miller might have one, but I can't remember.

Actually, AB's organic line is under the name "Green Valley Brewing" and makes no reference on the package to AB.

"Green" will cease to become a fad when the corporations have to use more environmentally friendly methods out of financial need or government mandate. This is still a long way off though.

I think BMC's next tactic will be an attempt to strongarm/buy out breweries like SN and DFH. Similar to what InBev did to Rolling Rock.

 

[wscott823]

Just saw this commercial. If I remember correctly, MGD 64 has about/under 3% alcohol, so I can't imagine that Bud 55 will have any either.

2.4% ABV to be exact. There's a difference between a session beer and creative ways of getting your H20 for the day. Good luck getting a buzz off this beer

 

[TheManes]

AB does buy out breweries - they call it the Craft Brewers Alliance!
Red Hook, Goose Island, Widmer, and Kona are all AB.

 

[Synovia]

2.4% ABV to be exact. There's a difference between a session beer and creative ways of getting your H20 for the day. Good luck getting a buzz off this beer

How's that any different than the 2 or 3% alchohol milds that people brew all the time around here? Other than being more snobby?

 

[Synovia]

AB does buy out breweries - they call it the Craft Brewers Alliance!
Red Hook, Goose Island, Widmer, and Kona are all AB.

No, AB does not own any of those. AB does distribution for Goose Island. They do not own them.

 

[TheBeerNerd]

Oops... Double post

 

[TheBeerNerd]

Actually, AB does have partial ownership of Craft Brewers Alliance, according to the Widmer Wikipedia page.

http://en.wikipedia.org/wiki/Widmer_Brothers_Brewery

 

[Synovia]

Actually, AB does have partial ownership of Craft Brewers Alliance, according to the Widmer Wikipedia page.

http://en.wikipedia.org/wiki/Widmer_Brothers_Brewery

A lot of people have partial ownership of a lot of things.

AB does not hold a controlling stake. They're a minority stake holder.

 

[johntangus]

I apologize, but I can't read all 17 pages of this thread - but I know it will be whatever the perceived threat is to BMC. So, whatever craft beer trend is doing well, AB will come in and make a similar but way crappier tasting beer and sell it for half the price of the real craft beer company.

If you haven't seen it yet, watch "Beer Wars" on DVD or Netflix and you'll get a pretty good idea how the big 3 operate (or is it the big 2 now?)

 

[GilaMinumBeer]

Budweiser Lambic.

Spontaneus fermentation will be the result of the brewers pitching the yeast "whenever".

 

[Weezknight]

Budweiser Lambic.

Spontaneus fermentation will be the result of the brewers pitching the yeast "whenever".

Somehow the picture of a guy at a Nascar race holding up a bottle of "Bud Framboise" seems kind of out of place.

 

[klyph]

Coors Trippel

Dark ruby color, same taste you've learned to tolerate!

 

[GilaMinumBeer]

Somehow the picture of a guy at a Nascar race holding up a bottle of "Bud Framboise" seems kind of out of place.

Not if Danica Patrick is the spokesperson.

 

[jjones17]

How's that any different than the 2 or 3% alchohol milds that people brew all the time around here? Other than being more snobby?

RWAARRRRRR! <sounds of cats hissing, followed by a snarl, and followed by a garbage can falling over>

 

[wscott823]

How's that any different than the 2 or 3% alchohol milds that people brew all the time around here? Other than being more snobby?

Flavor being the biggest difference. If you're gonna drink a beer that low in alcohol it better at least be delicious.

 

[GilaMinumBeer]

2.4% ABV to be exact. There's a difference between a session beer and creative ways of getting your H20 for the day. Good luck getting a buzz off this beer

Drinking beer is not always about a buzz.

 

[wscott823]

Drinking beer is not always about a buzz.

I agree with you on that and getting tanked or even buzzed is rarely my MO with beer (unless i'm having a really $hitty day).

 

[Synovia]

Flavor being the biggest difference. If you're gonna drink a beer that low in alcohol it better at least be delicious.

Again, whether or not you like the flavor of BMC is irrelevant. A lot of people buy it because they do.

 

[zman]

an imperial IPA that will be hopped triple hopped twice.. so 12 IBU's per bbl