How was the BAMC release last year? Is it a be-there-the-day-it's-released-or-you're-****** kinda thing? Or does it hang around? Also, do they announce the specific date well in advance?
The reason I ask is that I'm thinking about visiting my sister and her fiance who just moved to Charlotte in late July (to line up with the Phish show there 7/25) and if I could combine it with getting some BA Mexican Cake, I'd probably have to grow a neckbeard.
Here's what happened last year, no guarantees it stays the same:
-They announced it a few weeks ahead of time, maybe a full month.
-Original limits were going to be x4 of each variant per person, once they realized it was going to be a pretty popular release, they changed it to x2.
-They handed out 200 tickets for full allotments of 6, then tickets for the Red Wine variant which there was more of.
-Tickets were handed out starting at something like 8:00am. I got there around 1pm (due to a traffic-related delay, originally wanted to be there at noon) with a friend, and we got tickets 169 and 170. Release event started at 3:00pm, they had a bunch of good stuff on draft.
-It was, not shockingly, all gone that day.
With how well-received this beer was and how it traded, I expect this year's release to be more of a shitshow with lots of mules, tons of people showing up at 5am, etc. unless Westbrook does something to prevent it from becoming one. I feel like the semi-silent release of the Black Magic Panthers and BBL Skoon was at least partially in response to what happened at Hunahpu Day (which two of Westbrook's brewers were there for and got to see first-hand).