Sounds like a good opportunity for a DWI checkpoint, set up by the local police union. 
...I'd guess most members of the WCTU have had their lives touched by alcohol abuse in some awful way (family alcoholics, DUI accidents, etc)...
I think the AP reporter was just fishing for a story here...the quotes sound totally off-the-cuff...
You know, growing up in California I have never met anyone who hadn't heard of and didn't know how to pronounce brats. I think the AP just doesn't think too highly of their readers.