"But again, how would I compare your watermelon cream ale to someone else's jalapeño cream ale vs a kiwi cream ale?"
Isn't this essentially done in the Specialty Category 23? I would assume that the intangible elements that take a beer from 44 and up would apply and I would think this would be easier if a base style is chosen from which to compare rather than comparing a cherry PORTER vs. a watermelon CREAM ALE vs. mint STOUT etc. In essence, does the watermelon detract from the standard definition of the cream ale or enhance/compliment it? How does the beer stand on its own? It seems with the new BJCP recommendations this is where they are leaning. Not saying experimentals are allowed or going to be, but these styles were experimental not long ago and now have their own proposed category of 21.B. They even admit:
"Beers entered as this style are not experimental beers; they are a collection of currently distinct styles that may or may not have any market longevity. This category also allows for expansion, so potential future IPA variants."
I'm not sure how I feel about the influence of "market longevity" on competition entrants. Seems Grodziskie would never be allowed
To your example, the watermelon cream ale I entered had no mention of off flavors that detracted from style as perceived by judging (via the scoresheet) but I thought it was too bitter and too hot (IMHO). There was a jalapeno cream ale (I found out tonight at a beer club) that was entered in the same category (Experimental #99, I can PM details) that was required only to use corn. We both used corn. We both had a cream ale base. There was no restriction on style or ingredients in the category other than it must have corn. I could have made a standard pilsner (which some did) and entered it and it would have been up to the judges to decide which is better. I imagine this is more difficult in the Specialty #23 category where someone may fit 80% of the criteria for a style but diverge by adding a fruit, spice, malt, or hop out of style. How do you judge a porter vs. a cream ale vs. a stout vs an IPA anyway? Would it be more fair to pit them against each other or their basic style? What does everyone else think? Does this make it too unfair, a mess, less 'pure', complicated, burdensome etc.?
Also thought I'd throw in an update.
Attended my first meeting of one of the major local homebrew clubs and it was amazing. Several members were judges at the recent competition and gave a little more insight into the process and structure of the recent competition.
We then tried multiple beers and I was quite impressed with the assessments and ability to describe in detail multiple aspects of each beer. VERY helpful and informative. Many questions were asked and much knowledge was gained. I HIGHLY recommend anyone who considers themselves a frequent, serious, or curious homebrewer to join a homebrew club if you haven't already. The amount of collective knowledge the members have is breathtaking and sheds a whole new light on perception, process, and potential. I'll be soaking up info like a sponge and may begin the process to get more involved in BJCP. I appreciate all the input and recommendations. Your knowledge, opinions, and insight has opened me up to the complexities of this wonderful hobby.
Cheers!