Thoughts on Sam Adams...

[Handle]

I, for once, hope that the "Imperial" fad will start easing off soon. Sure, there are excellent (and still balanced) Imperials out there, but I would really like to see the craft beer scene move more into the session beer business. Milds, Ordinary Bitters, Berliner Weisse, etc. are rarities right now - undeservedly so.

I think it's only a matter of time. I'm sort of surprised this hasn't happened, as the styles you listed are perfect gateway beers for the BMC crowd. Of course, marketing campaigns like centered around "bitter beer face" will probably dissuade anyone from trying an ordinary bitter, much less an ESB.

This is coming from a guy who has never had a mild nor an ordinary bitter, though. I did just have an ESB (Fuller's) and fell in love -- I'll seek out more of these styles in the future.