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I'm a #peathead
I get it, you're a rare breed but I get it haha. Still nasty, wish it was this weekend because I could for sure have you. Not sure I will be able to make it over there next weekend after the EBF. Depends on intoxication level and patience of my DD lol.
 
I haven't tried much from Rouleur but I hope they can make it unlike Wiseguy: https://www.sandiegoreader.com/news/2017/nov/29/city-lights-tough-sell-craft-beer-carlsbad/

Also, if you come to SD to start a brewery, you better be good these days.

That article is more than a little frustrating - these ******* brewers just don't get it. They just expect to move down here, open up a brewery, and be instantly successful? Are they daft?

Location could be a factor in your success, yes - but when your "key marketing strategy" is putting wayfinding signs on your block, it's just an excuse. And that location is ******* money. Viasat is right across the street, the airport is fairly close, there's a ****-ton of other biotech and game studios around there, and Pizza Port Bressi Ranch is just a few blocks away. How about doing some sort of outreach at the very minimum?

Why in the hell is it so hard for these "enthusiast" brewers to think that you need an actual viable business plan and strategy when opening and operating a brewery? Making good beer means jack **** if you're not working your ass off to get the word out. Newer places like Eppig hit it big not because of location or quality of beer - they made a splash because Clayton worked his ass off to promote the place. I'm pretty sure they even have paid social campaigns on Facebook and Instagram too.

This is why I have no faith in breweries who are beer first, business second.
 
That article is more than a little frustrating - these ******* brewers just don't get it. They just expect to move down here, open up a brewery, and be instantly successful? Are they daft?

Location could be a factor in your success, yes - but when your "key marketing strategy" is putting wayfinding signs on your block, it's just an excuse. And that location is ******* money. Viasat is right across the street, the airport is fairly close, there's a ****-ton of other biotech and game studios around there, and Pizza Port Bressi Ranch is just a few blocks away. How about doing some sort of outreach at the very minimum?

Why in the hell is it so hard for these "enthusiast" brewers to think that you need an actual viable business plan and strategy when opening and operating a brewery? Making good beer means jack **** if you're not working your ass off to get the word out. Newer places like Eppig hit it big not because of location or quality of beer - they made a splash because Clayton worked his ass off to promote the place. I'm pretty sure they even have paid social campaigns on Facebook and Instagram too.

This is why I have no faith in breweries who are beer first, business second.

Yep, marketing is huge these days with all the competition. You need to be good at everything to stand out.
 
I went to Wiseguy once for a work happy hour, and honestly, I'm surprised they're closing. It was pretty crowded with a typical post work crowd. Granted, it was only one time, but from that visit, I would've wagered they did more weekday traffic than Eppig. Beer was nothing special, but as arren pointed out, that's not necessarily the most important thing anymore.

The Brewery Igniter business model fascinates me. I would love to know how much they're charging for rent at the various locations, what kind of margins their tenants are getting by on, the general long term strategy when opening up in a temporary production location like that. It seems like a great deal for the tenant (less start up costs, quicker turnaround to opening, ability to introduce product to market before committing to long term production capabilities or location). But that monthly rent has to be a pretty painful operating cost to make it worth it for the Brewery Igniter owners, since they're paying the mortgage and long term debt that a brewery would normally have. Signing up as a tenant seems like a short sighted solution since you're paying a premium for space in order to minimize finding all the start up capital/debt needed.

Tl;dr - I just really hope Eppig (and Amplified as well, but they've got more brand awareness/history) has a solid game plan. Pure Project and Pariah can **** off, will shed no tears if they close.

Edit: That was probably a bit harsh towards Pure Project, but they kind of epitomize some of the more frustrating aspect of beer culture imo
 
TalkCoffee - Bird Rock's Panama Mama Cata beans are excellent. Not cheap at $25/12oz bag, but definitely one of my recent favorites from them.
I haven't bought a bag of beans from them in a while; I've been going by with a subscription with Slate Coffee. Wouldn't mind revisiting them.

I went to Wiseguy once for a work happy hour, and honestly, I'm surprised they're closing. It was pretty crowded with a typical post work crowd. Granted, it was only one time, but from that visit, I would've wagered they did more weekday traffic than Eppig. Beer was nothing special, but as arren pointed out, that's not necessarily the most important thing anymore.

The Brewery Igniter business model fascinates me. I would love to know how much they're charging for rent at the various locations, what kind of margins their tenants are getting by on, the general long term strategy when opening up in a temporary production location like that. It seems like a great deal for the tenant (less start up costs, quicker turnaround to opening, ability to introduce product to market before committing to long term production capabilities or location). But that monthly rent has to be a pretty painful operating cost to make it worth it for the Brewery Igniter owners, since they're paying the mortgage and long term debt that a brewery would normally have. Signing up as a tenant seems like a short sighted solution since you're paying a premium for space in order to minimize finding all the start up capital/debt needed.

Tl;dr - I just really hope Eppig (and Amplified as well, but they've got more brand awareness/history) has a solid game plan. Pure Project and Pariah can **** off, will shed no tears if they close.

Edit: That was probably a bit harsh towards Pure Project, but they kind of epitomize some of the more frustrating aspect of beer culture imo
Eppig's been teasing that they're already ready to move out of the Igniter - last I checked they were heavily hinting that they found a space in Point Loma.

Honestly, that may work against them due to location, but we'll see.


Does anyone know if Modern Times still has those Devil's Teeth cans? A barleywine trade depends on it.
 
Eppig's been teasing that they're already ready to move out of the Igniter - last I checked they were heavily hinting that they found a space in Point Loma.

Honestly, that may work against them due to location, but we'll see.


Does anyone know if Modern Times still has those Devil's Teeth cans? A barleywine trade depends on it.

That Point Loma location is prime, right by Point Loma Seafoods. Very excited for combo sandwich + special lager.

MT North Park has all DT cans as of Sunday afternoon. My understanding is that they had a good amount (not putting them all in the fridge at once). Call at noon and ask?
 
I haven't bought a bag of beans from them in a while; I've been going by with a subscription with Slate Coffee. Wouldn't mind revisiting them.


Eppig's been teasing that they're already ready to move out of the Igniter - last I checked they were heavily hinting that they found a space in Point Loma.

Honestly, that may work against them due to location, but we'll see.


Does anyone know if Modern Times still has those Devil's Teeth cans? A barleywine trade depends on it.
I heard from a bartender at eppig they had a space in point loma, but it would only be a satellite tasting room. Not an actual brewery.
Edit: dammit should have gone to the next page haha
 
Meanwhile, no BBomb, no care

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???

Its around man. This pic was taken from San Diego Beer & Wine Co. off miramar/distribution'ish earlier today.
 
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