The San Diego area thread

[schmaltzy1]

Just thought I'd let everyone know that Societe has several kegs of Zwickel Heiress on tap, while supplies last. For your health...

 

[Tyrsis]

Abnormal just announced they're releasing bottles w/o the package now.
lol

 

[DannyFullpint]

The Abnormal sunglasses thing on SD Beer Friends was hilarious.

It's become an unspoken rule that any negativity towards Abnormal and say, Bottlecraft, will draw the immediate ire of the fanboys.

Also, quite curious how people will treat post-Derek Abnormal.

I was thinking SDBF would be full on triggered yesterday.

 

[hi im richie]

Abnormal just announced they're releasing bottles w/o the package now.
lol

Lmao. Can't wait for the new set of comments.

 

[Tyrsis]

Lmao. Can't wait for the new set of comments.

Now the comments are:

"You should let people who bought the box set get crack at additional bottles"
"Can I return my box set and just buy a bottle?"

smh

 

[DannyFullpint]

Now the comments are:

"You should let people who bought the box set get crack at additional bottles"
"Can I return my box set and just buy a bottle?"

smh

I love this culture/hobby!

 

[Tyrsis]

I love this culture/hobby!

kill me

 

[hi im richie]

Now the comments are:

"You should let people who bought the box set get crack at additional bottles"
"Can I return my box set and just buy a bottle?"

smh

"FS: 9Five limited edition sunglasses
ISO: $$$ or rar beer"

Now I feel bad for Derek for having to deal with the shitlords.

 

[arren]

On a more positive note, I'm enjoy the influx of Masumoto beers lately. First Imp Beatitude, and now Lazy Susan from HPB? Bring it.

 

[Tyrsis]

On a more positive note, I'm enjoy the influx of Masumoto beers lately. First Imp Beatitude, and now Lazy Susan from HPB? Bring it.

It's the most wonderful tiiiiiiiiiiime of the year...
Give us your juice, cquiroga

 

[rcubed1]

Also bring on the wet/fresh hop beers!

Major bonus points if they are somewhat clear.

 

[smithj21541]

Also bring on the wet/fresh hop beers!

Major bonus points if they are somewhat clear.

So you mean what hazy used to imply

 

[blackzag05]

Also bring on the wet/fresh hop beers!

Major bonus points if they are somewhat clear.

South Park/Benchmark/Nickel collab should be fire

 

[pugsandsuds]

Abnormal just announced they're releasing bottles w/o the package now.
lol

Apparently that designer sunglasses demographic didn't mobilize into the alcoholic candy bar milkshake market, economic experiment over

 

[Sage1]

Also bring on the wet/fresh hop beers!

Major bonus points if they are somewhat clear.

Burning Beard’s Wet Circle of Hops is clearer than the normal Circle of Hops. And it’s very delicious.

 

[SDBeerInsider]

He's engaged and she lives somewhere up north. Heard that he'd be making the move, not her.

this might happen sooner than later, i saw on their IG feed that they just hired a new brewer (Nyle) from Green Flash (previously with Funky Buddha).....

 

[Tyrsis]

Apparently that designer sunglasses demographic didn't mobilize into the alcoholic candy bar milkshake market, economic experiment over

I am one of a few in the middle of that Venn Diagram apparently. Shrug

 

[chemman141]

It's the most wonderful tiiiiiiiiiiime of the year...
Give us your juice, cquiroga

and more Woodshop 11 info.

 

[sdreaper]

On a more positive note, I'm enjoy the influx of Masumoto beers lately. First Imp Beatitude, and now Lazy Susan from HPB? Bring it.

I got tickets to the Abnormal dinner this sunday for all of the masumoto beer pairings. Should be fun.

 

[Sebowski1]

Also bring on the wet/fresh hop beers!

Major bonus points if they are somewhat clear.

Super stoked on the Amplified one, Toad The Wet Hop-it. Hitting accounts today and on tap at both locations. Tastes like watermelon and clear as a daisy. Daisies are clear, right? I don't nature.

 

[Tyrsis]

FWIW, the Abnormal box set is extremely extremely nice. I know neckbeards didn't want no fancy sunglasses, but they're pretty baller.

I also find it pretty funny that these shitlords will pay secondary prices for beer but cry if they have to buy something like this.
shrug

 

[chemman141]

Super stoked on the Amplified one, Toad The Wet Hop-it. Hitting accounts today and on tap at both locations. Tastes like watermelon and clear as a daisy. Daisies are clear, right? I don't nature.

ISO, hopefully can find that this weekend.

 

[chemman141]

FWIW, the Abnormal box set is extremely extremely nice. I know neckbeards didn't want no fancy sunglasses, but they're pretty baller.

I also find it pretty funny that these shitlords will pay secondary prices for beer but cry if they have to buy something like this.
shrug

Those shades will not fit this shitlords head.

 

[rcubed1]

Those shades will not fit this shitlords head.

Sounds like you need this type of collaboration from Fat Head's brewing. It's a market they didn't know they had until Abnormal's set came out.

 

[chemman141]

Sounds like you need this type of collaboration from Fat Head's brewing. It's a market they didn't know they had until Abnormal's set came out.

 

[pugsandsuds]

FWIW, the Abnormal box set is extremely extremely nice. I know neckbeards didn't want no fancy sunglasses, but they're pretty baller.

I also find it pretty funny that these shitlords will pay secondary prices for beer but cry if they have to buy something like this.
shrug

Lol come on dude, I love you, but this whole sunglasses **** is ridiculous. This is what happens when you hear too many stories about j wakefield releases and decide the appropriate reaction is "hold my beer..."

 

[Tyrsis]

Lol come on dude, I love you, but this whole sunglasses **** is ridiculous. This is what happens when you hear too many stories about j wakefield releases and decide the appropriate reaction is "hold my beer..."

Sorry that I like nice sunglasses? I have a few nice pairs of sunglasses and glasses that I use on my PC. It's one of the few things men can wear that are "nice." The other are watches, which I also like.

We just had a conversation about how you buy 5 dollar glasses - it's not for you. I get it.

Not sure how people can get mad about a brewery trying to do something different at a premium price point when shitlords are buying FO's on secondary for $200. Lmao

 

[FBIinformant]

I'm pretty sure that even if BL sold FO with only those flat bill hats at a high price point, people would complain about it even though the market somewhat intersects.

It was a pretty strange concept and the market feedback, as well as their own response to sell it solo showed that it was a field in selling beer + product, that the beer world basically siad "Naw dawg, we good" about.

 

[Sebowski1]

I wonder how the sublime 40s would have sold if they were paired with authentic game-worn Ryan Leaf jerseys.

 

[pugsandsuds]

Sorry that I like nice sunglasses? I have a few nice pairs of sunglasses and glasses that I use on my PC. It's one of the few things men can wear that are "nice." The other are watches, which I also like.

We just had a conversation about how you buy 5 dollar glasses - it's not for you. I get it.

Not sure how people can get mad about a brewery trying to do something different at a premium price point when shitlords are buying FO's on secondary for $200. Lmao

I've been pretty amused by this whole thing because it's silly to package unrlelated goods together. You could expect some customer overlap since both products can be seen as luxury goods, but the marketing on this seemed way out of touch with Abnromal's primary customer base from the beginning. Just a fun marketing case study of missing one's market, which Abnormal corrected by offering individual bottle sales (Im curious how much product they're sitting on and what the sales looked like after 24 hours).

Also love watches and always looking for new brands. I would be all over a schramms/shinola collab!