Here is all you need to know about the embroidered hops shirts. I now own both versions.
http://www.beerphxation.com/2010/10/beer-culture-you-can-wear.html
The hat is a bowler, not a top hat. It was probably not very clear in the vid.
I'm not worried about the identity thing as much anymore. Jay Brooks pretty much digitally made the connection and he's the biggest beer blogger in the interwebs.
The 3 or 4 clicks to my name is 2 more than my employer makes. At this point it's just flak to keep the Facebook thing tolerable.
Would a yankee be able to pull off one of those shirts in your parts?