As suggested, an easy thing to do is use less hops than what the recipe calls for. For example, use one-half an ounce of bittering hops instead of a full ounce.
When looking at kits or recipes, look for a yeast that attenuates on the low side. This should give you a maltier/sweeter beer. Many English strains attenuate relatively on the low side.
Wyeast Whitbread 1099, for example, attenuates at 68-72%. Both English Pale Ales I brewed with this yeast finished a bit too sweet for my tastes.
Also, as stated by a previous poster, many english strains impart fruity aromas.
Pez.