This falls in with my '12-pack analogy' that I use when people ask me about my homebrewing hobby. The question is invariably asked, "Isn't it cheaper just to go down to the store and buy the beer?"
So I explain that a 12-pack of premium beer cost $15 (with all the CRV & taxes) and there are about 4, 12-packs in a 5 gallon batch (+/-)= $60. Ingredients for homebrew cost about $30 or so. Couple that with the idea of tayloring the brew to your own taste, etc., etc.
Now if you apply this analogy to the 'brew-your-own shop' ($120 for 50-22oz), it falls just short of buying the beer at the store. However, if you factor in making the brew to your taste and not having to clean-up the mess, etc., etc., then it starts looking more attractive. I like it.
So I explain that a 12-pack of premium beer cost $15 (with all the CRV & taxes) and there are about 4, 12-packs in a 5 gallon batch (+/-)= $60. Ingredients for homebrew cost about $30 or so. Couple that with the idea of tayloring the brew to your own taste, etc., etc.
Now if you apply this analogy to the 'brew-your-own shop' ($120 for 50-22oz), it falls just short of buying the beer at the store. However, if you factor in making the brew to your taste and not having to clean-up the mess, etc., etc., then it starts looking more attractive. I like it.