Chatting with Shock Top Head Brewmaster Jill Vaughn about Twisted Pretzel Wheat and her other Shock Top Beers
http://beer-runner.blogspot.com/2014/05/chatting-with-shocktop-head-brewmaster.html
Q: How do you brew a beer that tastes like a pretzel?
A: Let me tell you the background behind it. Theres a couple considerations we have for any Shock Top beer. We use the best ingredients, and always brew with wheat malt and some type of citrus. Theres this place across the street from the brewery that makes these wonderful pretzels. Pretzels are popular in St. Louis and we wanted to brew something that was part of St. Louis. Every day when leaving the brewery, you can smell two things: the beer from the brewery and fresh baked pretzels. We did a lot of experimentation in our pilot brewery with barely malt, wheat malt, citrus and we found a totally cool flavor essence that has all the flavors of a fresh pretzel. When we tasted the beer, we all found it was exactly what we were looking for.
In other words, they are using artificial flavoring for the pretzel flavor.