Yeah, Stone came out with the same deal: "Cr(He)am Ale"
"Despite its unique and unexpected ingredient, Stone Stochasticity Project Cr(He)am Ale with Helium is an easy-drinking session beer with light notes of toast and an effervescent floral, spicy, and strong hop character from the addition of Helga hops. Helium is introduced to the beer via a widget that activates when the can is opened, streaming helium into the beer. The result is a very smooth mouth-feel and a tickle that produces a curious effect on the drinker, unlike any other beer."