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Captain Lawrence just posted that they're going to be releasing a beer called "Powder Dreams". An IPA dry-hopped with mosaic lupulin powder.

Is this a thing? Can it even be a thing?

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Burial has done this with their most recent Ceremonial Session IPA. It's dry hopped with Mosaic and lupulin powder or its Mosaic lupulin powder? Idk, clarify kbs if you feel like it. But yeah, hop keef, totally snortable
 
How come no brewery has added a little "photo studio" to their bar?

Get some tiny studio lighting, a nice backdrop, maybe a cute glass-sized pedestal and slap an "Official <Brewery Name> Untappd Photo Studio" logo on it.

Heck, make fake bottles/cans to go along with the pour if the beer isn't packaged for full effect.

Maybe add prop moustaches, hats, and other accessories for the beer to add to the photo. Have a party.
 

I cringed when I saw this link because I assumed it would be poorly sourced/research **** that got everything wrong, but I think it actually did a good job hitting on a few of the important points (to me) in this whole discussion about this beer "style". Specifically these two sections:

All the brewers we spoke with said that even though haziness has become a point of fixation for many consumers, making murky beer isn't the goal when brewing New England IPAs.

"Haze is really just a byproduct of trying to make the most aromatically hoppy beer we can," explains Zach Page, director of brewing operations at the Massachusetts-based Trillium Brewing Co. Page has been making hazy New England-style IPAs for about four years, since Trillium opened in 2013.

Rose stresses that the murkiness isn't the point of the beer, but he acknowledges that haze sells. "There's now a lot of hype about haze," he says.

Page, at Trillium, says that haziness can be an indicator of enhanced fragrance and brighter, livelier hop aromas. But hazy beers, he cautions, aren't necessarily better.

"But consumers have seen the correlation, and now they're using haze as an indicator," Page explains. "They're making purchasing decisions based on how the beers look."
 
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