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Posted and quickly removed. Time to start the sale speculation!
 


This reminds me of a story about a brewer who made an Oktoberfest beer and wanted it to hit shelves in mid-September (in time for Oktoberfest). Distributors wouldn’t carry it because by then all the other beers of the same style had been on the shelves for a month and they were getting ready for Christmas beers. It’s typical seasonal creep and hence why I bought a six pack of Dogfish Punkin last week because if I want to drink it on Halloween it’s long gone by then.
 
Sam Adams really pouring gas on to the “2020 is the Worst Year Ever” bonfire. Old Fezziwig is not included in their Holiday Pack.

Who needs a winter warmer when there is an opportunity to stuff in an IPA, two lagers and a watered down pastry stout?
 
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