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Oh man, as exciting as this is, I don't know how to feel about their approach to beer: https://beerofsmod.co.uk/beers/

Saint Mars of the Desert said:
We aren’t using beer style names, like helles, pils or bitter. Why not? Because they aren’t needed to make good beer. Also, they describe traditional or historic beers, which come from specific founding brewing traditions. As a craft brewery, we are neither traditional nor historic, so it makes no sense to use these names. Saint Mars beers come from our own creative space and are inspired by traditional beer cultures, among other things. We don’t claim they stand in place of beers that are authentically from those times and places – we’re making our own little space.

But how will you know what you are drinking? Don’t worry, we’ve thought of that. We are taking our own road with this admittedly imperfect, updatable system. We plan on brewing a full range of beers, light and dark, strong and hoppy, barrel aged, with raw materials from around the world. So we’ve come up with our own naming system, and we hope you’ll enjoy testing it out with us. Here’s what we have so far.
 
So they named the brewery based on the location, then changed the location but kept the location-based name?

Makes sense.
giphy.gif
 
FYI those are an oxidized mess by now. They were more than a year ago.

Sadly the last few I opened (Field Mouse Farwell, Jack D'or) were exactly that, and it was a chore to finish the bottles.

Now if Peter Hoey would get Odonata Saison back up and running that would be truly wonderful.
 
Oh man, as exciting as this is, I don't know how to feel about their approach to beer: https://beerofsmod.co.uk/beers/
Honestly, I'd rather they do that than present a beer with lacto, strawberries and basil as "IPA" or whatever other **** breweries are doing. I don't mind experimentation, but if your beer isn't going to have the characteristics of the style you are calling it, what's the point?
 
Sadly the last few I opened (Field Mouse Farwell, Jack D'or) were exactly that, and it was a chore to finish the bottles.

Now if Peter Hoey would get Odonata Saison back up and running that would be truly wonderful.

Yep. I wish it weren't so but every bottle I kept no matter the label ended up pretty bad after a few years. We drank them but they were a shell of their former greatness.


And hell yes on odonata saison.
 
Sadly the last few I opened (Field Mouse Farwell, Jack D'or) were exactly that, and it was a chore to finish the bottles.

Now if Peter Hoey would get Odonata Saison back up and running that would be truly wonderful.

At Firestone Invitational 2013, it was hot as **** and I had to get back to LA for some sort of engagement early the next day, so I took it easy. I walked back to the hotel from the fest, grabbed my bags and loaded up my car. As I was pulling out of the hotel parking lot, two strangers with a big cooler asked if I wouldn't mind giving them a ride to a share 10 minutes away before I headed out of town. I obliged.

While in the car, we chatted a bit and they said they were from Sacramento. We talked a bit about the Sacramento beer scene, and I told them I really missed Odonata Saison. One of the dudes said something like "Oh yeah. Glad you like it. I was the brewer." Turns out I had Peter Hoey in my passenger seat.

Super nice guy. Told me they had something in the works (haven't tried anything from the new brewery yet), and gave me a bottle or two of Odonata from his cooler for my trouble.

Cool story bro.
 
At Firestone Invitational 2013, it was hot as **** and I had to get back to LA for some sort of engagement early the next day, so I took it easy. I walked back to the hotel from the fest, grabbed my bags and loaded up my car. As I was pulling out of the hotel parking lot, two strangers with a big cooler asked if I wouldn't mind giving them a ride to a share 10 minutes away before I headed out of town. I obliged.

While in the car, we chatted a bit and they said they were from Sacramento. We talked a bit about the Sacramento beer scene, and I told them I really missed Odonata Saison. One of the dudes said something like "Oh yeah. Glad you like it. I was the brewer." Turns out I had Peter Hoey in my passenger seat.

Super nice guy. Told me they had something in the works (haven't tried anything from the new brewery yet), and gave me a bottle or two of Odonata from his cooler for my trouble.

Cool story bro.
Urban Roots is good. Strong farmhouse game out of the gate, and their pils is fantastic
 
Urban Roots is good. Strong farmhouse game out of the gate, and their pils is fantastic

Just checked and apparently I tried their Bottle Logic collab at Kona Brewers Fest this year. Thought it was good (not that collabs are a great way to evaluate a new brewery). Would be interested in trying more.
 
There’s a brewery here in Seattle that does that with beer styles. It’s annoying.
Modist Brewing did that here at first. They would list plato, SRM, IBU on the wall under the name of the beer. I think it was their attempt at standing out. Now they just make haze and waffle stouts.
 
Oh man, as exciting as this is, I don't know how to feel about their approach to beer: https://beerofsmod.co.uk/beers/

Isnt this what Sixpoint did? They had a similar attitude about not wanting to get boxed in by 'styles' but that didnt seem to pan out so well, as they reverted back to the traditional way of, you know, letting people know they were drinking a stout, ipa, etc
 
Isnt this what Sixpoint did? They had a similar attitude about not wanting to get boxed in by 'styles' but that didnt seem to pan out so well, as they reverted back to the traditional way of, you know, letting people know they were drinking a stout, ipa, etc
It's not a ...

tenor.gif


"PILSNER"

It's "The Crisp".

Did they finally mark Resin as an IPA? I wonder how many people bought that and did an immediate spit-take.
 
It's not a ...

tenor.gif


"PILSNER"

It's "The Crisp".

Did they finally mark Resin as an IPA? I wonder how many people bought that and did an immediate spit-take.

Hahaha. And yes, you now see things of this nature on the boxes:

sixpoint-brewery-hi-res-iiipa-beer-new-york-usa-10705677t.jpg


...not sure where it is on the cans though.

Its ok Sixpoint, we love you anyway.
 
RE: not having styles. This thread is from some schmoe I've never heard of, but got responses from people like Garrett Oliver and Colin from Hen House:

(Link to media)


(Link to media)


I don't see any need to follow styles even remotely strictly, but they help people decide whether or not they'd like to buy a beer or at least give create an easy way for a brewery to give customers a ballpark idea of what to expect.

Customer: Hi, I don't see any IPAs on the board. Those are my favorite and really was hoping to drink one here today.
Bartender: Styles are for ******* noobs, but we have a beer you may like brewed with two row, caramel malt, Wyeast 1332, 69 (nice, I know) IBUs, and two varieties of New Zealand hops that you've definitely never heard of.
Customer: Hmm, OK I'll have that. Honestly, that sounds a lot like an IPA.
Bartender: WE WILL NOT CONFORM TO YOUR ANTIQUATED SYSTEMS WHICH ARE A FORM OF ARTISTIC OPPRESSION. Here you go. Enjoy.
 
RE: not having styles. This thread is from some schmoe I've never heard of, but got responses from people like Garrett Oliver and Colin from Hen House:

(Link to media)


(Link to media)


I don't see any need to follow styles even remotely strictly, but they help people decide whether or not they'd like to buy a beer or at least give create an easy way for a brewery to give customers a ballpark idea of what to expect.

Customer: Hi, I don't see any IPAs on the board. Those are my favorite and really was hoping to drink one here today.
Bartender: Styles are for ******* noobs, but we have a beer you may like brewed with two row, caramel malt, Wyeast 1332, 69 (nice, I know) IBUs, and two varieties of New Zealand hops that you've definitely never heard of.
Customer: Hmm, OK I'll have that. Honestly, that sounds a lot like an IPA.
Bartender: WE WILL NOT CONFORM TO YOUR ANTIQUATED SYSTEMS WHICH ARE A FORM OF ARTISTIC OPPRESSION. Here you go. Enjoy.

That about sums it up. Pushing back against the system of styles/naming conventions generally reads like people thinking that stylistic descriptors at the start of a brewing process have to prescribe the exact method of brewing you're undertaking. Rather, beer styles are a generally agreed upon set of tropes that can be easily used to quickly tell people what they should roughly expect. You don't have to toss all that out to make something a little different and the style you describe a beer with doesn't have to be 100% accurate.

If the new brewery isn't ever going beyond a small footprint, sure, do whatever you want with naming conventions and guides to flavor and taste. But that ain't ever going to work at a larger market level.
 
That about sums it up. Pushing back against the system of styles/naming conventions generally reads like people thinking that stylistic descriptors at the start of a brewing process have to prescribe the exact method of brewing you're undertaking. Rather, beer styles are a generally agreed upon set of tropes that can be easily used to quickly tell people what they should roughly expect. You don't have to toss all that out to make something a little different and the style you describe a beer with doesn't have to be 100% accurate.

If the new brewery isn't ever going beyond a small footprint, sure, do whatever you want with naming conventions and guides to flavor and taste. But that ain't ever going to work at a larger market level.
Not to mention that the vast majority of breweries who think their beers are too creative for stylistic descriptors are just remaking existing styles (see: Sixpoint).

Those that actually are doing super-weird stuff (see: Mad Fritz and Ale Apothecary) might actually confuse people by trying to apply existing styles. It’s most important to describe what it tastes like, is it sour, etc.

In conclusion, beer experimentation is a land of contrasts.
 
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