Packaging input - slanted or straight?(pics)

Gravity · Aug 1, 2017

If you had a choice of 4-pack beer carriers, which would you choose- the slanted box or the straight one? Why?

The slanted box is cheaper by a couple of cents, however the straight box is a classic design.

Packaging is everything, and in this case the boxes don't differ much

Here are some pictures of examples and the actual mock-ups

Thoughts?

johnwpowell · Aug 1, 2017

Depends on your branding. Straight will work with anything. If your branding had any sharp angles or mountain peaks then the angled could be part of the overall design.

Gravity · Aug 1, 2017

Good input - all of the labels are geometric inspired with minimalistic graphics - meaning they have sharp angles, not so much mountains

gratus fermentatio · Aug 9, 2017

The slanted style will show part of the bottle label. Might be advantageous, depending on your labels & style of bottles. If there's a significant contrast, especially in colors, it could help to draw the customer's eye to your product. The slanted style also makes it easier to pull a single bottle out to read the label while on the cooler shelf.
Regards, GF.

Gravity · Aug 9, 2017

gratus fermentatio said:
The slanted style will show part of the bottle label. Might be advantageous, depending on your labels & style of bottles. If there's a significant contrast, especially in colors, it could help to draw the customer's eye to your product. The slanted style also makes it easier to pull a single bottle out to read the label while on the cooler shelf.
Regards, GF.

Totally agree, if the label did a peekaboo, that would be cool

I'm leaning toward the slanted now

MyCarHasAbs · Sep 28, 2017

I agree with John. The slants are a very cool touch compared to what you see from most manufactures, but if your branding style doesn't support the shape, then the design doesn't really serve any major function other than to 'be different'. Now depending on how adventurous you got with both the branding and the labels, the slants could serve as a way of showing something unique with the labels such as foil or artwork that plays with the box design in some way.