Wow, I'm pretty much going to have to disagree with about everything you've said here. The craft beer industry has an established reputation for being friendly, helpful, down to earth people. Heck, the guys from stone share their recipes with home brewers. I met Sam Calagione of Dogfish at an event at DFH and he took time to chat with me about home brewing and discussing recipes. I'd hardly compare these guys to rock stars. It's pretty obvious that they're about good beer, whether they make it themselves or someone else does.I agree with the blog. There is waaaay too much hype for some of these breweries. Today's "micro"- breweries are like rock stars, and we are like teenage girls idolizing the breweries. Beer is beer, there is nothing on the face of this Earth someone else hasn't brewed before. But the breweries need the hype to stay in business, that's how the things work.
I would add the Firestone Walker to the list, just because of the "aging in oak" BS, and because their head brewer has to look like a punk-rock starlet from the 90's, of course.
As to needing the hype to succeed, there's a big difference between hype and reputation. There are plenty of choices out there when it comes to style, flavor, etc. If you don't like something from a particular brewery, don't buy it, simple as that.