That could be it about tempering the east coast thing. Plus, there really isn't much of a compelling story line with the matchup other than repeat of '07.
Personally I think they should shut up for week 1 like they are. Focus on college hoops and other stuff. They'd run out of crap to talk about and have nothing for next week. They'll start to ratchet it up ad nauseum by Monday I suspect.
I watch sports center every morning before work and I haven't heard a peep about the Pro Bowl. A good thing, nobody give a sh!t unless they're giving free flights to watch it.