New Molson Ad

[Cheesefood]

Molson has a new print ad in this month's Maxim which is just hilarious. It's a spoof on cologne ads.

Cleverly mocked as a pafum called Barle', there's a flap-panel that, when opened, smells like a Molson beer. Pretty clever. Molson has been spending a lot on clever ads in Maxim.

 

[SwAMi75]

That is clever! I haven't bought a Maxim in ages, but I might have to grab one and check it out. I just wish a place like Dogfish Head or Stone would have thought of it first!