MillerCoors Craft Beer Expansion...Thoughts?

[dfc]

This could go one of two ways. It could infringe on the market of some craft breweries simply due to the fact that large brewers such as this can brew much higher quantities therefore deliver a cheaper product. They also already have distribution all over the U.S. so their brews will get face time in any supermarket as opposed to craft brews mainly being available only at specialty alcohol stores.

On the other hand, this could get your average Joe who loves Bud, Coors and Miller interested in the finer side of beer and gradually bring them to the smaller craft breweries. Only time will tell.

 

[KeithMoonsLiver]

The ONLY bad thing about this is we become much less cool and special once "the masses" start drinking decent beer.

 

[hal2814]

Is this really an expansion? It looks to me more like a reconsolidation of Miller and Coors pre-existing "craft" lines. If they can make good beer, I'll drink it. If not, I won't.

The only side I'll take in this Beer-Wars-Good-Burger nonsense is my own. In the words of Ivan Drago, "I fight for me! FOR ME!!!!" Right now I own stock in Molson Coors (NYSE: TAP), Sam Adams (NYSE: SAM), and the Craft Brewers Alliance (NASDAQ: HOOK). I'm a regular Lando Calrissian. I cut a deal with the evil empire. They make money? I make money.

Good for Coors for not ignoring the only expanding section of our current beer market. Let's see what they do with it.

 

[Starderup]

- and it will almost certainly be better than what they make now.

There is a certainty! Of course, that is a pretty low bar to clear.
This reminds me of Plank Road Brewery. You don't even have to take this stuff off the shelf to see it is the SOS repackaged. Screw tops, some cool rebel sorta name on the label.
I'm not a hater, but I am not a sucker, either. Plenty of them around for the mega brewers, though.