Look out, Miller Lite is now triple hopped.

[harrydrez]

Step one is happy town.

They must think we're idiots.

 

[Rick500]

They think their customers are idiots.

They don't care what we think about them.

 

[passedpawn]

Wow. I have never had a Miller Lite. I gotta get me one.

 

[ISLAGI]

Good to know, hops help with head retention.

They add body too...sheesh!

 

[Joos]

Step one is happy town.

They must think we're idiots.

well lets not bash them too bad.they said hops give it a great pilsner taste.And that will take you to happy town.I gotta get me some pilsner hops.

 

[Paul_Aris]

I am getting to the point where I just don't like mass produced american beer. There are times where you are going to drink enough of them and for portability that it just makes sense to buy this crap. Like a conoe or Kayak day trip for example. Just best to deal with cans. Usually I would just buy labatts or something. However, I had some bud light cans someone left in my fridge so I took those with me. Well yes I drank them but they were like drinking water.

Then I guy I was with asked me If I would like a beer. I said sure and he hands me a Strohs. I haven't even seen this stuff in a few years. I took one big drink and was amazed. This actually had some flavor. I even said to my wife I think this may even have Cascade hops in it. So I looked it up online and this is what they say.

A full-bodied American lager unlike most, Stroh's beer sports a craft brew pedigree. Enriched with hop varieties usually found only in craft brews, Stroh's lager offers a distinct and distinguished taste with a preponderance of Cascade and Willamette hops from the great Northwest. Pungent and pleasing, Stroh's stands apart from the usual lager taste profile in flavor, but not in alcohol.

If I need to buy cheap american beer in cans again I know what kind I'm buying.

 

[metaltim]

fat tire comes in cans!

 

[slipperypick]

When I started homebrewing the FIRST thing that my swill-beer drinking friends and family noticed was hops. "Why is it so bitter?" "Why does it taste like flowers or something?" "It smells like grass!"
Of course, I took some of those comments personally. But, I got the same comments from people when I served them Sierra Nevada, Bass Ale, Shipyard, Geary's... The list goes on. People suffer from beer ignorance, and the big breweries know this and completely exploit it. "Thanks, customers, for being stupid about what you put in your bodies! We LOVE you! Here, have some more adjunct brew with hops that have been added not once, not twice, but THREE whole times!!!"

 

[Paul_Aris]

fat tire comes in cans!

When you can find it. I don't know of many places in michigan. Plus sometimes when your out in the sun all day I like something lighter, just not as light as bud or most comercia mass produced beers for that matter. I can't think of one reason people choose to drink budweiser products other than their marketing dollars did what it was supposed to in regards to selling more beer.

 

[carbon111]

Where can I get "Lock In" hops?

 

[Brewmasters Warehouse]

It is just too bad that each hop addition that Miller does only gives 1 IBU. The only thing more sad is how Miller thinks this is a good ad campaign. Just because Sam Adams does commercials about hops, does not mean a beer without any detectable hops presence should be focusing on hops in commercials.

 

[beerkrump]

Just to be fair, I check the Budweiser site and some of the same silliness abounds.

"The foam helps protect the beer from harmful light and oxygen,"

New flash - NASA to use Budweiser foam to patch hole in ozone layer.

 

[Schlenkerla]

Just to be fair, I check the Budweiser site and some of the same silliness abounds.

"The foam helps protect the beer from harmful light and oxygen,"

New flash - NASA to use Budweiser foam to patch hole in ozone layer.

That's why they call it great stuff! Same $hit!

 

[Recusit8m]

So, I just saw the new Miller Lite Triple Hopped TV ad...lol...Triple Hopped??? So what do they do? Use one hop cone with an Alpha Acid of <1% 3 times? Or is it 1 hop pellet then strain it out 3 times? lol...Go Miller!...lol:rockin:

 

[marubozo]

It is pretty sad. You can get a lot of LOLs if you read through this thread https://www.homebrewtalk.com/f14/look-out-miller-lite-now-triple-hopped-105480/

 

[GIusedtoBe]

Man being the hophead that I am, I can't wait to try this Miller Light stuff! Triple hops huh? What is it an IPA? DIPA?

I think the the term "triple hopped" means they use 3 hop cones per barrel

 

[Suthrncomfrt1884]

Bittering, flavor, and aroma hops...that's what I've always assumed. Not much, though.

 

[devilishprune]

Ever try to frost brew your beer? That mess takes forever to get to a boil.

 

[Boleslaus]

Yeah I never got that one....frost brewed...maybe they brew at extremely low pressures so they can achieve a boil below freezing temperatures

 

[GIusedtoBe]

I just think its funny how stupid or ignorant the average beer drinker is when they fall for all this beer marketing BS. Their commercials are funny and I have certainly swilled a few of their beers in my day but I am always amazed at the garbage claims they make.

 

[FarmerJoe]

I can't stand miller light, I have to drink it at sub-40 degrees F temp, any warmer and it starts having the taste of piss. Piss of a person that has been drinking coors light all night

 

[JetSmooth]

Man being the hophead that I am, I can't wait to try this Miller Light stuff! Triple hops huh? What is it an IPA? DIPA?

I think the the term "triple hopped" means they use 3 hop cones per barrel

Nah. They tie a string around one hop cone and just give it three dunks in the kettle.

 

[Brewkowski]

I wonder what hops they use to get that delicate urine aroma?

 

[JJL]

Having a little knowledge about beer goes a long long way in seeing through the ridiculous advertising.

Triple hops brewed
Oxygen absorbing twist off caps
Vortex bottles
Aluminum pint sized bottles


Oh...and my favorite from Old Style not Miller: Authentically krausened.

 

[tedclev]

I'm going to brew a beer and add hops 600 times. 1/2 of a pellet every 6 seconds. Man that would be awesome

LMAO! Have fun breaking pellet in half all night before your brew day!

 

[weagle05]

A rep at a restaurant recently told me that Modelo is "slow malted" amongst other meaningless marketing phrases. I thought "oh yeah, well my beer is quadruple hopped."

She also made a point to claim it was owned by Constellation Brands, because everyone knows conglomerates make the best brew, right?

 

[NorthRiverS]

Still won't by it.............

NRS

 

[doctorRobert]

Having a little knowledge about beer goes a long long way in seeing through the ridiculous advertising.

Triple hops brewed
Oxygen absorbing twist off caps
Vortex bottles
Aluminum pint sized bottles


Oh...and my favorite from Old Style not Miller: Authentically krausened.

What's wrong with being krausened? I krausen my hefeweizens.

 

[GuldTuborg]

A rep at a restaurant recently told me that Modelo is "slow malted" amongst other meaningless marketing phrases

Slow malted? What the hell is that even supposed to mean?

 

[quadbikerjosh]

this reminds me of a coors comercial about them suposidly "cold brewing" all their beer so it makes it taste colder when you get it! no joke. the comercial stated the beer was cold brewed with cold rocky mountain water so that it was ALWAYS cold. wtf.

miller: we just recently decided to kinda almost do what you normaly should do to beer.
sales rep: really were making almost beer now?
miller: hell no, its still sanitized urinal water, but its better urinal watter
sales rep: we will make millions!