From their website, it sounds like they're using the scoby to ferment beer wort, not adding hops to kombucha. Try brewing a low gravity, low hop beer (the hops are antimicrobial and can hurt the scoby), open ferment for 3-4 days (whenever it tastes tart) and then transfer to a carboy or other closed fermenter. The exposure to oxygen in the open ferment is what allows the scoby to create acetic acid, tart at low levels, but vinegar at high levels. By transferring to a closed fermenter (that's vented, but not sealed) you're cutting off oxygen, but alcohol would still be produced. At this point, dry hops could be added if desired. Once everything dies down, you can very carefully bottle, as you can never be 100% sure when the scoby will be done, so be prepared for bottle bombs, just in case.