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I'd imagine it would be a lot easier for JK to control/manage the event on a Thursday than during typical JK weekend hours. Especially since this time around they will be selling Cantillon bottles.

You're absolutely right. JK has been scheduling regular events these past few months on "off days" i.e. outside their regular Fri-Sun hours, for beer dinners, special releases etc.; this not only helps them solve the issue of cannabalizing their own revenue stream due to too much popularity during releases on the weekend (long wait lines = losing casual guests) but also allows them to be more strict about entry requirements (Zwanze Day- I.D. MUST match reserved ticket). Having the events on weekdays allows them more control over attendees & also offers them a separate day to sell to either a restricted number of guests or folks who don't mind waiting in line for a particular beer.

In short, the answer to "Why on a Thursday" is because they have become so popular, and it's a good business move. Not so complicated.

That being said, I hate lines. But I am still considering heading out there tomorrow for the Cabinet release; that beer is one of the best JK has done IMO. I put my entry in for Zwanze day & I hate lines. I will wake up hungover & I hate lines. At least it looks like the restrooms are done.
 
When do you think they will start sending emails? i have my fingers crossed.
 


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Same boat: sunk. All hands lost. But at least I don't have to deal with taking 1 1/2 days off work, hotel etc....
 
It's just beer though...
True, but this is really the only American beer other that Tete, and a couple HF, that I'm really going after. Been trying to plan for the release for over a year now. I'm sure I'll be able to get it somehow, and you are right Its just beer.
 
I actually know 2 JK employess that had to enter the lotto and lost, funny enough.
All lies, they'll be in the back buttchugging Classic Gueuze.

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This is the most disturbing thing I've ever posted, security tape from JK. And yet fitting. Cantillion in Texas!
 
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All hope is lost. Wah! This will be the first ZD I miss at Jester King.

At least save me a glass for Friday, lol.
 
I do and am on the email list.
¯\_(ツ)_/¯

I have a July 2013 bottle and an un-dated bottle that I assume is from before that. Was gonna Crack one of those this weekend.
Just watch out... the older bottles I've had were overcarbed when new and have only gotten worse with age.

Like talking total volcanic eruption.
 

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