HevvyMetalHippie
Well-Known Member
The guy is the biggest craft brewer by volume in the US (or one of them) and he also wants to be on cutting edge trendy beer lists? It really seems like sour grapes. What's he complaining about anyway? That he can't have his cake and eat it too? What else does he want? As much as I love the craft beer industry, and all you Shitlords, we're such a tiny corner of the world, and Sam Adams has dominated the non-BMC market. They're in every state in the country; so what if his beer doesn't thrill a small pocket of consumers, he's a success story and he paved the way for beer today. And let's not forget this isn't a rags to riches story. Neither is DFH.
I forget if it was said on here or the other site, but why doesn't he just embrace the space he's in? He's clearly making a ton of money there and is wildly popular. Sure IPAs and weird beer is popular, but its still a small pocket of popularity. Pour a wild farmhouse to someone who drinks middle of the road beer and it'll probably make their head spin.
Stories like this make me feel like we're just going through pubescent growth spurts (cease and desist, resisting trends, brewing gimmicks). It also makes me notice the dichotomy between what people think the beer industry is (friends helping friends) and what it really is (business that's just not as backstabby as other industries...yet) It is all about drinking whatever you like, just take it in stride. Sure business pains is business pains, but damn JK, them jimmies is rustled son!
Backstory and a sense of place in small batch consumables (beer, coffee, cheese, bourbon, bacon *cough*Benton's*cough*) is important to the 21-27 year old market. That doesn't make them "hipsters," it makes them consumers that know what they want.
At the end of the day just drink what you like though.
I forget if it was said on here or the other site, but why doesn't he just embrace the space he's in? He's clearly making a ton of money there and is wildly popular. Sure IPAs and weird beer is popular, but its still a small pocket of popularity. Pour a wild farmhouse to someone who drinks middle of the road beer and it'll probably make their head spin.
Stories like this make me feel like we're just going through pubescent growth spurts (cease and desist, resisting trends, brewing gimmicks). It also makes me notice the dichotomy between what people think the beer industry is (friends helping friends) and what it really is (business that's just not as backstabby as other industries...yet) It is all about drinking whatever you like, just take it in stride. Sure business pains is business pains, but damn JK, them jimmies is rustled son!
Backstory and a sense of place in small batch consumables (beer, coffee, cheese, bourbon, bacon *cough*Benton's*cough*) is important to the 21-27 year old market. That doesn't make them "hipsters," it makes them consumers that know what they want.
At the end of the day just drink what you like though.