The first things I noticed when I started "paying attention" was that if I talk to 10 people I would get 10 different answers. The second thing I noticed was that everyone’s opinion was based on their own brewing experiences. I chose to follow the instructions in my kit, even though some people say ignore them. It called for 5 to 7 days, I went with 7. I've seen people say 10 days, 3 weeks, 1 month, and some are going longer. When all is said and done, I'll have my own experience to improve on. If it turns out bad, guess what, next time it will be better. This process would not be fun to me if I didn't learn as I go.