Another aspect of being creative is simply taking an established recipe (one of your own/one from here/one from a known kit) and adding something to it to change it. Although you didn't create the whole thing from scratch, you took something you liked and modified it to suit your needs... A good example is taking a cream ale or american wheat and adding fruit to it...
Yep, this too. Someone gave me a Brewer's Best Russian Imperial Stout kit for Christmas. I brewed it up and then put it secondary for a couple of months with some bourbon I had infused with a vanilla bean. Now it'll age in bottles for at least a few more months and I'll probably be drinking a lot of it this fall. What I've had of it so far (gravity samples and bottling leftovers) was really tasty.