In the late '80s I remember them talking on TV about having something like this built in to the can. Your bear basically had a tube in it that had a large compartment on the bottom, and a small compartment at the top with compressed C02, and you pushed a rod down on the top of the bear that would puncture the small compartment, allowing the C02 to expand in to the larger compartment. This instantly chilled your beer.
They had a prototype on the news or something, but I never saw or heard of it again. I assumed it either cost too much, or the bunny huggers had a fit about the C02 that would get wasted if you didn't recycle it like a refrigerator. I can't see this new one getting much better response in today's 'global warming' mind set.