I've thought the same. They have good beer, but somehow they came on the scene and immediately you could find their beer everywhere in Houston. 5 years ago, St Arnolds was the only local craft you could find in grocery stores, then Karbach starts up and they were on the shelves everywhere. Now it's the go-to local for a lot of folks around here, and it's everywhere in Dallas, too. Besides being started by distributors, there had to be a significant investment. Without knowing the financials, I think it's safe to say it's paid off.