Definitely explore specialty styles, and add your own twists, use atypical hop varieties and such. I did a Wheat/Galaxy SMaSH White IPA with Belle Saison yeast, and there's pretty much nothing quite like it on the market. If Galaxy is too trendy for what you'd want, maybe try it with Noble Hops. You could take Munich and Fuggles or EKG and make a Double English IPA. I've heard good things about Bravo as a single hop, and that would be different from the typical varieties. I've used it with good results as a flavor/aroma in conjunction with other hops with good results, and Munich/Bravo SMaSH IPAs are apparently a winning combo.