- Jun 11, 2015
- Reaction score
My local Shaws supermarket actually has empty six packs just so that you CAN piece meal your own custom 6-pack of microbrewery beer for one flat rate.Yeah, I'm no market expert, but I don't feel a bubble coming either. One thing with craft beer is that there is a greater tendency for people to build up mixer packs rather than buying large quantities of the same thing over and over again. This means that the "pie" is broken up into many more (albeit smaller) pieces, which allows more brands.
Also, I was recently in Alaska and there were some stores that actually put together their own custom 6 packs. I bought one that was 6 different IPA's from 3 or 4 different Alaskan breweries. It is a great way to try more with less.