Besides wear on the vehicle which you've nicely summarized, they also don't consider the opportunity cost associated with spending that 36 hours driving (presumably not an enjoyable thing to do, especially that much of it consecutively) rather than doing more productive or enjoyable things. All this for a bottle of marshmallow-flavored stout...
Personally I've never gone to a bottle release that didn't include at least some fun activities surrounding it (such as bottle shares, a day of drinking with cool beers on draft, etc.), and that's for drives that are rarely more than 2 hours (I've never gone further than 4, and that was for an all-weekend trip).