Having control does you no good if you don't know what to do with it. I find this fascinating since the reading I've done is always along the lines of ferment between x and y with the range typically being around 10 degrees.
For any yeast strain you can probably find a thread discussing fermentation temperature, and how flavor changes as you move through that strain's optimum range. This is part of my recipe research, every time.
I really like using a small fridge and external controller like the Inkbird. I'm fermenting a beer right now, and it will be locked in at 66F for 3 weeks and I don't have to lift a finger. That's... that's as important as having a nice kettle. It's a big deal!
I cannot imagine brewing with tubs of ice or swamp coolers... I don't want to spend the time to babysit it, and when I decide I want a specific temperature... I WANT A SPECIFIC TEMPERATURE! Ferm temp impacts flavor and I like to see how a few degrees changes the beer from batch to batch. Not having good ferm temp control seems like mashing without a thermometer.
I have found that the Magic Chef/Vissani 52-bottle wine cooler is a great fermentation fridge. This fridge is big enough to fit a typical plastic bucket or the 7 gal SS Brew Tech Brewmaster Bucket, with room for a bottle of sanitizer for an airlock.
This Vissani is no longer made, but you can find them on Craigslist if you are patient and lucky. I got my second one a couple of months ago for $50.
They look like this:
https://www.homedepot.ca/en/home/p.52-bottle-wine-cooler-black.1000411203.html
There is a thread on HBT where you can find out how to hotwire the thermostat so you can use an external temperature controller--it takes cutting a couple of wires and joining them with a wire nut, super easy, and reversible.
$50 for the fridge if you are lucky, less than $50 for an Inkbird, and a cheap heater of some sort... I like the sort you can wrap around the fermenter... You could be controlling fermentation temp for about $120.
After ferm temp control I would look into mash pH. Modifying pH with acid made a big difference in the quality of my lighter beers.