ghpeel
Well-Known Member
Anyone who thinks homebrewers are getting screwed by the Sam Adam's Longshot contest seriously overestimates the value of "ideas" in the marketplace. ("Ideas" roughly translating to "recipes" here)
Ideas alone aren't worth crap. Everyone has this idea that with one big idea, they'll be set for life. But just look at how business runs. One company gets a great "idea" and tries it out. If it works, it's immediately copied by all the competitors and then the REAL race begins: to find out who can best EXECUTE the concept. Execution trumps inspiration 9 times out of 10. You think Coke was the first Cola? Starbucks the first coffee house? The IPod sure as hell wasn't the first MP3 player and neither was the IPhone the first smart phone. Ideas are cheap, but great execution is expensive and hard.
In the specific case of beer here, it is absolutely ludicrous to think that Sam Adams didn't know what an Irish Red was before some poor oppressed homebrewer sent it in. Or a Munich Lager, or a Double IPA (all from the Longshot line). They could R&D-up any style of beer they want within a few weeks. The Longshot gimmick is a PR stunt essentially, because American's love the concept of amateur's winning national contests (think American Idol and all that crap).
And remember, whatever homebrew recipe that gets selected gets modified to hell and back to make it commercially viable for the Sam Adams production system. Huge breweries like that aren't just going to start sourcing expensive ingredients because the Longshot winner's recipe calls for "2% Light Carastan". No, they are going to throw in 2% of whatever 15L crystal they get the best discount on and call it a day. Furthermore, the mash chemistry is different, the yeast is UNDOUBTEDLY different, the fermentation schedule isn't what the homebrewer did and the starting water profile for Sam can be completely off what the homebrewer uses. So to assume that a Longshot winner's recipe is what you are getting in that 12 pack is just silly. It's about as close to the homebrew as are homebrewed clones of commercial beers (which is to say, in the ballpark, but RARELY spot-on exact copies).
Perhaps if your recipe used some super secret ingredient that mainstream brewing wasn't aware of (pig ears, dirt from Venzuela, burnt pancake crumbs, etc) then maybe I could understand wanting some credit, but come one, if I send in a Czech Pils thats 100% Pislner + Saaz, do you REALLY think Sam Adams should offer me up some kind of licensing deal to re-make that beer? That's just silly.
Ideas alone aren't worth crap. Everyone has this idea that with one big idea, they'll be set for life. But just look at how business runs. One company gets a great "idea" and tries it out. If it works, it's immediately copied by all the competitors and then the REAL race begins: to find out who can best EXECUTE the concept. Execution trumps inspiration 9 times out of 10. You think Coke was the first Cola? Starbucks the first coffee house? The IPod sure as hell wasn't the first MP3 player and neither was the IPhone the first smart phone. Ideas are cheap, but great execution is expensive and hard.
In the specific case of beer here, it is absolutely ludicrous to think that Sam Adams didn't know what an Irish Red was before some poor oppressed homebrewer sent it in. Or a Munich Lager, or a Double IPA (all from the Longshot line). They could R&D-up any style of beer they want within a few weeks. The Longshot gimmick is a PR stunt essentially, because American's love the concept of amateur's winning national contests (think American Idol and all that crap).
And remember, whatever homebrew recipe that gets selected gets modified to hell and back to make it commercially viable for the Sam Adams production system. Huge breweries like that aren't just going to start sourcing expensive ingredients because the Longshot winner's recipe calls for "2% Light Carastan". No, they are going to throw in 2% of whatever 15L crystal they get the best discount on and call it a day. Furthermore, the mash chemistry is different, the yeast is UNDOUBTEDLY different, the fermentation schedule isn't what the homebrewer did and the starting water profile for Sam can be completely off what the homebrewer uses. So to assume that a Longshot winner's recipe is what you are getting in that 12 pack is just silly. It's about as close to the homebrew as are homebrewed clones of commercial beers (which is to say, in the ballpark, but RARELY spot-on exact copies).
Perhaps if your recipe used some super secret ingredient that mainstream brewing wasn't aware of (pig ears, dirt from Venzuela, burnt pancake crumbs, etc) then maybe I could understand wanting some credit, but come one, if I send in a Czech Pils thats 100% Pislner + Saaz, do you REALLY think Sam Adams should offer me up some kind of licensing deal to re-make that beer? That's just silly.