I have two and they worked just fine. I've only done ales that needed a range between 62 and 72, and was able to maintain it pretty close. When I first put the carboy in, I would use 3 and sometimes 4 two liter bottles of ice, just to get through the high activity period. Then, one bottle every 24 hours would keep the bag at 62ish degrees (house temp was 78 degrees). Since they're cloth, you can put the bubbler on top of the carboy with no problems.
If you want to get higher than 62, you could use a few of the standard size 12(?) ounce water bottles to dial in the correct temp.
Another nice thing about the bags is that they are waterproof. You'll find that every now and then an ice bottle will have split...if you use soda bottles...(I recommend plastic bottles with a bit more heft, like a cranberry juice bottle) and you'd have 1/2 an inch of water in the bag. I'd just take the carboy out, dump the water in the sink, dry it as well as I could with a towel and put the carboy back in.
I've done probably 30 or so brews using them. They're really nice and convenient if you don't have a fermentation chamber.