Thats pretty neat.
I would email the sales rep to find out what type of plastic they are made out of, it is probably HDPE, but I would want to be certain. HDPE does have a number 2 recycling symbol, so if in fact it is HDPE it should be safe for beer brewing. IIRC thats what Ale Pails are fashioned from.
EDIT: I saw that it says the containers are made from MDPE (medium Density Poly Ethylene) I cannot find too much info on what the recycling symbol is for MDPE, however, it is similar to HDPE, but has better stress resistance. Reagrdless, both HDPE and LPDE, are poor oxygen barriers, but for the amount of time that wort will be fermenting it is probably a non-issue since Ale Pails are made form HDPE.
I'll Asumme MDPE falls in a catagory between HDPE, and LPDE, which would make it very similar to the two.
Im sure someone who knows more about it will chime in soon.