Jamil seems to be all over this "30 Rule" thing, but if you do look up a Brewing Netwrok show, check out the one from 6/11/06 with Dan Gordon. Around the 1 Hr 50 Min mark they talk a little about the 30 rule (and the "Brewery Catechism Book"), and Dan says that it doesn't make sense to pitch at a temperature that's several degrees different from where you propagated your yeast or what you're planning to ferment. I think Jamil's big discussion of his belief in the 30 Rule is on the Jamil show for 6/5/06