120minute price gouging????

[nefarious_1_]

So my friends and I have been trying for over a year to get our hands on some 120 minute IPA. None of the local beer stores carry it; limited release; nearly impossible to find here. We've contacted and expressed our interest to over 10 local beer stores (no exaggeration.)

My friend asks the lady he knows at the store we frequent almost every time he goes there and no dice. This has been going on for close to 16 months.

Finally, he's like "What is the deal here? Why is that your distributor can't get it, because I know Dogfish has produced some by now." She says that her distributor told her all the stores in the City buy it up from them and since they're the biggest customers, they honor them first.

Infuriated that some lousy yuppies are getting their beer over us, he contacts Dogfish explaining the situation.
Low and behold, I go into the store today and there it is in front of me! I couldn't believe my eyes; amazing.

I walk over and see it's $7.99 for a 12 oz. bottle or $30.99 for a 4 pack.
I laughed out loud, no kidding. I laughed, then bought something else.

Is this serious??? $7.99 for a 12 oz. beer??? What do other people pay for this?

A seasonal 4 pack of Dogfish is about $14 in my area, so I kinda expected to pay closer to $20 for the 120minute, but this is outrageous!!!

I have a problem paying that much for 12oz. of beer. Chimay Blue is $12 for twice as much. How is it that an American IPA can cost more???

Has anyone else experienced these prices?

 

[chaoxad]

They were $9.99 a single here in Knoxville, TN last year.

 

[nefarious_1_]

Wow. I'm amazed...

Is it worth it?

 

[Native302]

Until you taste it don't knock it. It's amazing! Same price here in Milton at the brewery.

 

[nefarious_1_]

Until you taste it don't knock it. It's amazing! Same price here in Milton at the brewery.

I am in no way knocking the beer, I've never tasted it. I'm knocking the price.

 

[Bobby_M]

It's not technically price gouging because it's for an item that isn't essential. It's just a premium overhyped product with very limited supply.

Also, 120 minute isn't all that great. My club of at least 30 in attendance did a blind A, B, C tasting with the real 120 and two homebrewed versions and the real one came in last place.

 

[chaoxad]

It was definitely pretty tasty... BUT, I was also more of a noob beer drinker at the time. I was really just in it for the kick/ABV.

I would like to try it again, now that my palette (i would like to think) is a little more refined.

Dogfish Head no longer distributes to Tennessee so I'm sure I won't be seeing it again anytime soon. But if i do, especially for $7.99, I will grab a few.

Honestly, that stuff sells like hotcakes for higher prices than that on Ebay.

Maybe this is a possible investment opportunity for you nefarious_1_?
Or you could scoop some up and share with a few of us less fortunate. *wink *wink

 

[emjay]

It's an extremely expensive beer to make as well, both because of the amount of ingredients necessary AND the fact it uses up their fermentors for a very long time.

 

[Beezy]

Was excited to hear that it was bottled but then I heard no more than 10 cases would come to Pittsburgh. Forget it. Its against my religion to overpay just to say I drank it. Have seen enough 15 dollar 2oz tastings for Utopia. I don't care if I ever taste that beer tbh.

 

[Misfit]

I've paid $18 for it at a bar before.

 

[dataz722]

I don't know if you are saying that the store was overcharging or that the beer is just over priced but I can tell you that is just the going price. I am about an hour from the brewery and it is available a bunch of places around here and it is 7.99 everywhere. They also did not release it last year which is why it took you so long to find it.

 

[nefarious_1_]

I don't know if you are saying that the store was overcharging or that the beer is just over priced but I can tell you that is just the going price. I am about an hour from the brewery and it is available a bunch of places around here and it is 7.99 everywhere. They also did not release it last year which is why it took you so long to find it.

I was asking if the price was being gouged by the store.

I think it's kind of impossible for Dogfish to gouge the price on something they produce themselves... ...I mean, they're the ones that set the price, not mark it up.

 

[lastsecondapex]

7.99 per bottle is very fair. Used to pay 8.99 back in 2005, before the tv show on Discovery. It was worth it too. Remember, its the alcohol content of 4 beers...

 

[nefarious_1_]

7.99 per bottle is very fair. Used to pay 8.99 back in 2005, before the tv show on Discovery. It was worth it too. Remember, its the alcohol content of 4 beers...

It's 20% ABV???

The bottle actually didn't have ABV listed. I never use ABV as a determining factor for price though for this reason: when I'm drinking a beer, I want A beer. ABV doesn't matter to me. I only have 2 or 3 at a time anyway, so I'll probably still have another after a high alcohol beer. The QUALITY should be a determining factor.

After hearing you guys say the beer store isn't gouging the price, I am somewhat temped to try it now... :cross:

 

[JJL]

A place by me is charging $7.99 for a 12oz of the World Wide Stout. Every time I go in there I see the same 4 bottles sitting on the shelf. I just can't see paying that for a 12oz bottle. Too many other good beers in this world for a lot less money. IMO

 

[dataz722]

It's 20% ABV???

22 actually I think

 

[Beezy]

It's 20% ABV???

The bottle actually didn't have ABV listed. I never use ABV as a determining factor for price though for this reason: when I'm drinking a beer, I'm drinking a beer. ABV doesn't matter to me. I only have 2 or 3 at a time anyway, so I'll probably still have another after a high gravity beer. The QUALITY should be a determining factor.

After hearing you guys say the beer store isn't gouging the price, I am somewhat temped to try it now... :cross:

BA says it varies up to 25% abv! I guess thats why people tell me it tastes like a hoppy vodka lol. I think I had one before but it was ages ago. I don't remember.

 

[nefarious_1_]

wow, maybe that second beer would wait a while then... hahaha

 

[emjay]

It's 20% ABV???

The bottle actually didn't have ABV listed. I never use ABV as a determining factor for price though for this reason: when I'm drinking a beer, I want A beer. ABV doesn't matter to me. I only have 2 or 3 at a time anyway, so I'll probably still have another after a high alcohol beer. The QUALITY should be a determining factor.

After hearing you guys say the beer store isn't gouging the price, I am somewhat temped to try it now... :cross:

The reason ABV affects price is because it requires vastly more ingredients to produce that alcohol, and it has to tie up a fermentor (and storage for conditioning) for significantly longer. Not only does it cost a lot more than normal to produce the beer, but the fact that it requires a long time in the fermentor means they are unable to use it to produce more beer in the meantime (and thus missing out on that revenue).

 

[nefarious_1_]

The reason ABV affects price is because it requires vastly more ingredients to produce that alcohol, and it has to tie up a fermentor (and storage for conditioning) for significantly longer. Not only does it cost a lot more than normal to produce the beer, but the fact that it requires a long time in the fermentor means they are unable to use it to produce more beer in the meantime (and thus missing out on that revenue).

This I understand.

However, based on this principle, a 20% ABV bottle of crap should have a higher price? I don't buy it... (no pun intended)

For me, it comes down to quality.

 

[lastsecondapex]

This I understand.

However, based on this principle, a 20% ABV bottle of crap should have a higher price? I don't buy it... (no pun intended)

For me, it comes down to quality.

make no mistake, it is one of the finest beers available.

 

[emjay]

This I understand.

However, based on this principle, a 20% ABV bottle of crap should have a higher price? I don't buy it... (no pun intended)

For me, it comes down to quality.

Well, yeah, it sort of should have a higher price. It NEEDS a higher price just to break even and make sense for the brewery to produce. If they can't make a worthwhile profit off it, they won't sell it.

BUT, at the same time, it doesn't mean it's worth the price to the consumer, and it's a lot harder to sell expensive crap then it is to sell cheap crap, so a brewery that can't make anything decent will have a much harder time trying to keep such a high ABV beer in their lineup.

 

[jiggs_casey]

Find somebody to split the cost of a sixer with. I'd rather spend $31.00 on six then $7.99 on one.

 

[Hammy71]

I think it's over hyped. But, not over priced. That's how much it is around here, and a couple of years ago it was going for closer to 9.99 a 12oz bottle. Hell, I've paid more for a bottle of beer than that (especially Belgians).

 

[nefarious_1_]

make no mistake, it is one of the finest beers available.

And that, my friend, is a matter of opinion. Of course, I have none yet, since I haven't tried it.

Find somebody to split the cost of a sixer with. I'd rather spend $31.00 on six then $7.99 on one.

Did I type 6 pack? I meant 4 pack... Almost the same price.

 

[jiggs_casey]

Did I type 6 pack? I meant 4 pack... Almost the same price.

heh, no.. you typed 4... that's an expensive beer...

 

[jvcjbl]

I'd pay this...we're not even getting it. I have my parents in AZ looking for it for me. They sent me 3 World Wide Stouts already... mmmmm 21% ABV stout.

 

[lastsecondapex]

And that, my friend, is a matter of opinion. Of course, I have none yet, since I haven't tried it.

Yep, and mine is the only one that matters to me...

But really, it is a very complex beer and amazing if you want to see the limits of what is possible in an IPA. I wouldn't drink it very often, but for 7.99 it is a great and worthwhile investment.

 

[danorocks17]

that's the cheapest i've ever seen it

 

[pauljmccain]

If you don't want to pay for it, don't buy it. Supply and demand. End of story. Geez.