brett primaries are mostly the same as sach. more yeast/less ester and less yeast/more ester, ceteris parabis.
one big difference is that brett moves pretty damn slow vs sach. so be very careful about sanitation if you're gonna underpitch. it can take as much as 5-7-10 days to hit krauzen if you underpitch to generate esters. oxygen helps speed things up, just like with sach. dont be afraid to add o2. it helps.
and in general, brett primaries dont spit out as much brett character as when brett is in secondary. since theres a ton of food and no competition brett has no stress and less ester production.
lastly, think about where you want to end up. brett can eat all the way down to under zero, i.e. 0.996 FG. its crazy.
long story short, for one gallon, a white labs vial is fine.
EDIT- sorry, forgot to mention as noted by other folks that you should still make a small starter for the brett. not so much to build up cells, but at least to get it active and moving again. it is a slow mover after all. even 100ml of starter is fine, you just want to wake it up and get it moving.