http://online.wsj.com/article/SB10001424052702304177104577309631081128556.html?mod=e2tw
Short article everyone should read. Basically because they have been losing market share and Budweiser shipments have been falling for 23 years (23!) they are introducing a whole crap load (and really, its crap. Bud Light Lime-a-rita? barf) and squandering the market so local and craft breweries cant sell their product.
"...Anheuser also told more than 500 wholesalers who distribute its products across the U.S. that it wants them to sell fewer rival brews. The company warned that wholesalers who aren't tightly "aligned'' with Anheuser might be prevented from acquiring other wholesalers through equity agreements, a type of business contract, that Anheuser holds with the wholesalers."
Basically if you sell competing brews (which is everyone else right?) then you arent allowed to have our product.
Ridiculous if you ask me.
Short article everyone should read. Basically because they have been losing market share and Budweiser shipments have been falling for 23 years (23!) they are introducing a whole crap load (and really, its crap. Bud Light Lime-a-rita? barf) and squandering the market so local and craft breweries cant sell their product.
"...Anheuser also told more than 500 wholesalers who distribute its products across the U.S. that it wants them to sell fewer rival brews. The company warned that wholesalers who aren't tightly "aligned'' with Anheuser might be prevented from acquiring other wholesalers through equity agreements, a type of business contract, that Anheuser holds with the wholesalers."
Basically if you sell competing brews (which is everyone else right?) then you arent allowed to have our product.
Ridiculous if you ask me.