Greetings!
I've recently began thinking about investment ideas, and one of them is a retail store. So I've come up with a document to describe my idea. I'm looking for input from HBT about more ideas or just input overall if you think the idea is a flop or a win. Basically I want to create a store that allows people to get into home brewing while transfering their startup cost into a per basis cost. I'm thinking people pay for ingredients and a fee to use the equipment and deposits on equipment that they take their brew home in. The great side is people could use hundreds of dollars of equipment to make much more quality brew while paying a lot less.
Home Brew Store:
1. The Idea: A home beer and wine making supply store with online sales/ordering and in house DIY brewery. With afterhours micro brewery?
2. The store
Sells ingredients for wine and beer. Equipment to make wine and beer. And also rents equipment that has high initial cost. Rental kits are available too.
Deposits: Deposits will be made on any equipment that a customer choses to take outside of the brewery. This may include beer and wine bottles, carboys, chillers, pots, kegs, co2 tanks, bottle capper, etc.
Rental options: Chillers, brew pots, co2 tanks, carboys, fermenters, bottle trees, items over 20-30 dollars that are inconvenient to purchase.
Glass recycling drop off location
Local equipment trading post. Events will include a meet and brew exchange.
Co2, Nitro and propane Refills/exchange.
3. The DIY brewery:
The brewery will comprise of workstations with sinks and heat sources where customers can brew their own beer without purchasing equipment. The brewery will rent space for lagering for those who need space to lager their beers. This could be used to bring a batch they have brewed at home and bring into the brewery to pitch the yeast and ferment in house. Workstations will allow for 5, 10, or 15 gallon batches. Kits or whole grain may be used.
Sterilized equipment!!!!
The brewery will have pre sanitized equipment for DIY brewing sessions. The brewery will also sterilize equipment that customers bring in for their own use. Sterilized items will be packaged in hermitically sealed containers if possible.
Types of brew your own options:
1. Demonstration: A free demonstration of how to make beer in the brewery and how to use all of our equipment. Performed in front of a crowd as scheduled (once a week?)
2. A Helping hand: Brew your own with an experienced brewer where you are hands on and the brewer instructs and supervises your methods and answers questions you may have. To keep costs down a brewer may schedule multiple customer brewing sessions together to help several customers at the same time.
3. No help brewing: Customer comes in on their own schedule to brew their own beer or wine with minimal instruction from employees.
The brewery will have samples of ingredient kits available to try before customers purchase the kits. Samples may be limited to the base type of beer (lager, ale, wheat, stout, etc.) and specialty kits (bourbon oaked ale) will be described with a close tasting sample if possible and a verbal description to complete.
The brewery may be partnered with the local wine/beer cellar to allow customers to package and sell their brew under the brewerys name with the customers name printed on the packaging.
Storage space will be available for rent. Temperature and humidity conditions will be perfect for your style of beer. Rent a whole fridge to have full control over your environment or a temperature controlled unit for higher temperatures.
Finished brew can be bottled or put in a keg. Customers are welcome to bring their own keg and bottles or rent from us.
If you have anything to input I would greatly appreciate it, I would be interested in what you think a good price would be. Off hand I'm thinking 50 bucks for ingredients plus a markup plus a fee for using equipment, this equates to a hell of a expensive 2 cases of beer/wine but potentially could be a very awesome idea.
I've recently began thinking about investment ideas, and one of them is a retail store. So I've come up with a document to describe my idea. I'm looking for input from HBT about more ideas or just input overall if you think the idea is a flop or a win. Basically I want to create a store that allows people to get into home brewing while transfering their startup cost into a per basis cost. I'm thinking people pay for ingredients and a fee to use the equipment and deposits on equipment that they take their brew home in. The great side is people could use hundreds of dollars of equipment to make much more quality brew while paying a lot less.
Home Brew Store:
1. The Idea: A home beer and wine making supply store with online sales/ordering and in house DIY brewery. With afterhours micro brewery?
2. The store
Sells ingredients for wine and beer. Equipment to make wine and beer. And also rents equipment that has high initial cost. Rental kits are available too.
Deposits: Deposits will be made on any equipment that a customer choses to take outside of the brewery. This may include beer and wine bottles, carboys, chillers, pots, kegs, co2 tanks, bottle capper, etc.
Rental options: Chillers, brew pots, co2 tanks, carboys, fermenters, bottle trees, items over 20-30 dollars that are inconvenient to purchase.
Glass recycling drop off location
Local equipment trading post. Events will include a meet and brew exchange.
Co2, Nitro and propane Refills/exchange.
3. The DIY brewery:
The brewery will comprise of workstations with sinks and heat sources where customers can brew their own beer without purchasing equipment. The brewery will rent space for lagering for those who need space to lager their beers. This could be used to bring a batch they have brewed at home and bring into the brewery to pitch the yeast and ferment in house. Workstations will allow for 5, 10, or 15 gallon batches. Kits or whole grain may be used.
Sterilized equipment!!!!
The brewery will have pre sanitized equipment for DIY brewing sessions. The brewery will also sterilize equipment that customers bring in for their own use. Sterilized items will be packaged in hermitically sealed containers if possible.
Types of brew your own options:
1. Demonstration: A free demonstration of how to make beer in the brewery and how to use all of our equipment. Performed in front of a crowd as scheduled (once a week?)
2. A Helping hand: Brew your own with an experienced brewer where you are hands on and the brewer instructs and supervises your methods and answers questions you may have. To keep costs down a brewer may schedule multiple customer brewing sessions together to help several customers at the same time.
3. No help brewing: Customer comes in on their own schedule to brew their own beer or wine with minimal instruction from employees.
The brewery will have samples of ingredient kits available to try before customers purchase the kits. Samples may be limited to the base type of beer (lager, ale, wheat, stout, etc.) and specialty kits (bourbon oaked ale) will be described with a close tasting sample if possible and a verbal description to complete.
The brewery may be partnered with the local wine/beer cellar to allow customers to package and sell their brew under the brewerys name with the customers name printed on the packaging.
Storage space will be available for rent. Temperature and humidity conditions will be perfect for your style of beer. Rent a whole fridge to have full control over your environment or a temperature controlled unit for higher temperatures.
Finished brew can be bottled or put in a keg. Customers are welcome to bring their own keg and bottles or rent from us.
If you have anything to input I would greatly appreciate it, I would be interested in what you think a good price would be. Off hand I'm thinking 50 bucks for ingredients plus a markup plus a fee for using equipment, this equates to a hell of a expensive 2 cases of beer/wine but potentially could be a very awesome idea.
But rather the person who is doing it for the novelty or may something to do a couple of times a year at most. Actually I think a "brew your own" place would work better than a make your own wine shop. It would be cheaper and turn over product much faster. I do think you would have to charge quite a bit though to make it profitable... maybe 75-100 dollars for 5 gallons. The wine place I know of charges upwards of 300 dollars for 5 gallons of wine.
