Following advice gleaned from several posts in the ingredients section and input from my buddy, I decided to add about .15 oz of rosemary leaves near the end of the boil. Some suggested 10 min, some 5 min, so I split the difference at 7 mins. The aroma was pronounced at flameout, but seemed to come from the leaves given that the aerated wort had a much milder smell. I've been moving away from secondary fermenter (except where bulk fermenting for 3 + months with stronger brews), but may rack this and dry "hop" with a litle more rosemary depending on condition after a week in primary.
If it comes out well, I'll report back with more info!