I love IPAs, but the same old c-hop, citrusy American IPA does get old, considering that there are 9,000 on the shelf, and I've brewed a few myself. Why not try what I'm going to - brew an IPA with non-traditional hops. I'm going to do a noble hopped IPA - there are exactly zero of those available commercially, as far as I know.
But, hey, if you just don't like hoppy beers period, skip the IPAs. I could do without any beer to which the word Belgian could be attached, so my simple solution is to let people who drink that kind of beer brew and buy it.
I understand where you are coming from. By far, my favorite style is an IPA/ double IPA/ imperial IPA, see where I'm going here? But, I do tend to find the same old grapefruit citrus c-hop flavor and aroma becomes mundane after awhile. I really like your idea of doing an IPA with noble hops, please let us know when you start, recipe, etc...