Hellfish76
Well-Known Member
This thread just reminds me to be grateful for living in Portland. My sympathies to those who have to pay over $10 for craft beer...
after reading more of this thread, Ive come up with a better answer...
The real reason why ROGUE beer costs what it does.. plain and simple:
because enough people are willing to pay that much for their beer.
It depends on where you live, too...
a lot of you complaining about the price fail to realize that profits need to be made not only by Rouge but the distributor and the store that sells it to you (plus tax).When i went to the dogfish head brewery i got a ton of 750ml bottles of limited edition beers for $7 a piece because i know when i go to the store the same beer cost $10-$12 a bottle. Cases of shelter pale ale where only $23.
for only a few dollars more you can have world class beer. something that you can't do with wine or much else for that matter.
I've never repeat bought it. I have bought it, off the single's rack, and it was good. It was not good enough to buy again(comparitively). I think that is the common thread here. People will buy the more expensive beer once. When they realize they can get just as good cheaper, they do. Maybe Dead Guy's image/marketing is soo good it gets all of us(as noobies) at least once, on alot of their brews. Not how I would want to run my business, we'll see if it works out for em, it has been.
BTW anyone notice Great Lakes has turned to 4 packs....noooo....i hope this isn't a common thread.
I recently decided I will pay any amount for beer... whatever a brewery decides their beer is worth, I will buy it at least once. Some beers will not make it back on the "to buy" list.
All of this stems from the fact that I'm willing to pay $5 for a pint at a restaurant, or $10 for a glass of wine. In fact, I compare a lot of purchases in my life to buying alcohol at a restaurant... and it usually makes me cave in and buy stuff
for only a few dollars more you can have world class beer. something that you can't do with wine or much else for that matter.
One last thing - There is a brewery here called Ninkasi and they are becoming my favorite. Reasonably priced, big, bold hoppy beers. They are only available in 22 oz, but I read that they are going to start doing 6'ers. Anyways, they are awesome. If you can find it, try it. Their Winter seasonal just came out, Sleigher, and it is great. And 3.99 for a 22 oz bottle.
It is great having so many great beers right here in our own backyard. I live in the heart of wine country, but the beer gets distributed out my way. Thank God.
Off topic sort of:
What is the typical growler cost you all?
One last thing - There is a brewery here called Ninkasi and they are becoming my favorite. Reasonably priced, big, bold hoppy beers. They are only available in 22 oz, but I read that they are going to start doing 6'ers. Anyways, they are awesome. If you can find it, try it. Their Winter seasonal just came out, Sleigher, and it is great. And 3.99 for a 22 oz bottle.
It is great having so many great beers right here in our own backyard. I live in the heart of wine country, but the beer gets distributed out my way. Thank God.
??? A 12 pack of Bud Light Lime here is 24 $ I can usually drink craft or micro for cheaper than BMC if I hunt for specials/reductions. Count your blessings: 9 bucks for a six pack is usually the cheapest beer in the store.
Yeah, Ninkasi is good stuff at a nice price. I tried their Sleigher last week, and it was great. I really like Total Domination IPA and their Tricerahops as well. Good stuff.
Have built up a large disdain for Stone and Rogue due to their pricing. You are paying for a lot of marketing and not beer.
Sierra Nevada Torpedo - 7.99
Stone Whatever IPA - 12.99+
Rogue Bend over while I F' you out of $ - 12.99.
NO BRAINER. Their beers are good. But not that good, period.
I saw Stone levitation at %4.4 for around 12 a six. Thats comedy right there..
Odd, I can get a large pitcher of Dead Guy for $8 at my local bar. What irritates me is $14 for a 4 pack of dogfish head 90 minute IPA. I love their beer but dang. Anyway, my 2c is that pricing is an art and science, having more to do with perceived value than cost of production. Someone with a more formal economics background could probably address this better, but essentially - they charge a lot because enough people are willing to pay and it preserves brand value.
I think the short answer to "Why do they charge so much?" is that they can. Same reason Starbucks coffee costs $3 for a large, non refillable cup o' joe....
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