Brewdog Equity for Punks US

[andrewdrinks]

I can tell this is going to be a well-received idea full of goodwill from TB

https://www.brewdog.com/usa/lowdown/blog/equity-for-punks-usa-has-landed

You can invest in BrewDog USA by clicking here. www.equityforpunksusa.com

In 2010, we ripped up the rule-book and launched Equity for Punks. We invited the people who cared most about what we do to share in our future growth, and join us for a rollercoaster journey as we set about changing the UK beer scene forever.

Six years and four rounds later, we have now amassed 46,000 Equity Punks across the globe. They have invested over £26m in our fledgling business and projected us to the next level both internationally and at home in our heartland of Scotland.

Today, we step up our game.

Big time.

Today, we invite the good people of America (and the rest of the planet!) to own a share in our most ambitious project to date. BrewDog USA.

You can now invest in BrewDog USA. Click here to read all about it and hit up www.equityforpunksusa.com to invest today.

We have been the fastest growing food & drinks business in the UK for the last 4 years, and one of the top 10 fastest growing private companies in the UK to boot. With BrewDog USA, We are combining Europe’s leading brewer with the world’s biggest craft beer market. Expect fireworks.

We have already almost finished building a state of the art craft brewery in Columbus, Ohio and the first brews are scheduled for later this year. We will be fully operational by early 2017 when you - the great American population – can enjoy our beers and literally become financially better off with every beer you drink.

We’ll also be looking to open some awesome BrewDog beer bars across the United States. You can keep track of our progress across America over on the live updates page

You can buy a part of BrewDog USA for just $95. Investing in BrewDog USA brings with it a raft of benefits as well as an equity stake in our business. You’ll have your say in how our company is run, as well as the opportunity to attend our USA AGM (a music, beer and food party, exclusively for Equity Punks), and claim awesome perks like growlers, super rare beers and tours & tastings with our team. Check out this page to read about all the benefits of investing in BrewDog USA.

Equity for Punks is about community. It is about connecting us with the people who love our beer. It is about building a new type of business. It is about taking beer lovers on this amazing journey with us. It is about working together to build something we can all be proud of.

We are hosting our Equity raise in America on BankRoll. Issuing shares via this brilliant start-up platform allows us to ensure Equity for Punks USA complies with US law, whilst offering all the relevant information in one place.

You can invest in BrewDog USA by clicking here!

Got a question about investing in BrewDog? No sweat! Drop our Equity Punk Rangers a line on [email protected] and we’ll get back to you as soon as possible.

 

[Padraig]

Have they ever explained what will happen to this 'equity' once they IPO?

 

[austinbridges]

'Equity Punk' sounds so bad ass.

 

[StarRaptor1]

I can tell this is going to be a well-received idea full of goodwill from TB

https://www.brewdog.com/usa/lowdown/blog/equity-for-punks-usa-has-landed

I would check it out but www.equityforpunksusa.com is blocked on my work PC for being a security threat.

 

[CornAndBeer]

I still don't understand why the hell they are going to be brewing a Scottish interpretation of American craft beer in America to sell to people that have actual American craft beer

 

[reverseapachemaster1]

I still don't understand why the hell they are going to be brewing a Scottish interpretation of American craft beer in America to sell to people that have actual American craft beer

Because American craft brewers aren't punk enough to shove bottles in dead animals.

 

[Padraig]

Same reason loads of US consumer brands sell stuff to Europe that we already do better that you guys anyway. They want to continue with their massive growth and that means entering new markets.

In terms of differentiation the general consensus as to why they have done a 180 degrees on cask beer with this Live thing is to bring something into the US market that doesn't exist. Well it exists but it's a total disaster for the most part.

https://www.brewdog.com/lowdown/blog/live-beer

I'm guessing they'll make a big play around trying to avoid the three tier thing and focus on opening up loads of bars. That's a huge part of their business model and not something US breweries have ever really done.

 

[Padraig]

Because American craft brewers aren't punk enough to shove bottles in dead animals.

There will be lots of picking fights with The Man whether that be regulators, macro producers, trade organizations. Like what Jester King did with the TABC but less classy.

 

[andrewdrinks]

I'm guessing they'll make a big play around trying to avoid the three tier thing and focus on opening up loads of bars. That's a huge part of their business model and not something US breweries have ever really done.

For someone with no idea of the detail... How can Brewdog skirt the three tier setup and have a chain of bars? Will they be brewing in-house at all of them?

 

[drgarage1]

Have they ever explained what will happen to this 'equity' once they IPO?

It's real equity. The much greater concern is they never IPO, so you have effectively worthless stock you can't sell.

 

[andrewdrinks]

Brewdog have explicitly said they intend to IPO at some point in the future.

 

[drgarage1]

Brewdog have explicitly said they intend to IPO at some point in the future.

Doesn't mean they will.

Edit: It's also unclear -- are you investing in a US subsidiary or the UK TopCo? Matters tremendously both for valuation and tax implications.

 

[Jnorton00]

 

[sacrelicio]

For someone with no idea of the detail... How can Brewdog skirt the three tier setup and have a chain of bars? Will they be brewing in-house at all of them?

Does Mikkeller?

 

[LukeAleTime]

Xpost because relevance:

I the issue I have with the Brewdog thing is (and I haven't looked at the latest release, so things may have changed but I'm going to assume not).

The rhetoric is around being for the people and being tru punx. They state pretty clearly that they don't want to sell shares to fat cats because tru punx bla bla bla. However, they have sold many shares to fat cats (private equity, head of a gas company) that are actual shares and valued at an actual share price. I forget how much but far less than what the punks are paying.

And that's what really pisses me off. All of their garbage aside, they have a strong legion of fans - which is admirable. But they are literally ripping them off and lying to them in the process. That is such a shitty thing to do to your fans. Aside from opinions on the beer and marketing, it's undeniably an awful thing to be doing to people willing to stump up their cash to support you.

 

[Padraig]

For someone with no idea of the detail... How can Brewdog skirt the three tier setup and have a chain of bars? Will they be brewing in-house at all of them?

Yep, that's basically it.

 

[Padraig]

Doesn't mean they will.

James Watt has set a timeframe for it. By end of decade I think.

 

[Padraig]

Xpost because relevance:

I the issue I have with the Brewdog thing is (and I haven't looked at the latest release, so things may have changed but I'm going to assume not).

The rhetoric is around being for the people and being tru punx. They state pretty clearly that they don't want to sell shares to fat cats because tru punx bla bla bla. However, they have sold many shares to fat cats (private equity, head of a gas company) that are actual shares and valued at an actual share price. I forget how much but far less than what the punks are paying.

And that's what really pisses me off. All of their garbage aside, they have a strong legion of fans - which is admirable. But they are literally ripping them off and lying to them in the process. That is such a shitty thing to do to your fans. Aside from opinions on the beer and marketing, it's undeniably an awful thing to be doing to people willing to stump up their cash to support you.

Nah mate, this is post-capitalism. It's a new paradigm.

 

[drgarage1]

James Watt has set a timeframe for it. By end of decade I think.

People who are serious about IPOing don't talk about doing something years and years out. It's a less than a year process.

 

[Padraig]

Certainly but he's thinking about establishing the US business first to maximise the valuation. He can't sell out (well he could but he won't) so this is the only way to get paid.

 

[drgarage1]

Certainly but he's thinking about establishing the US business first to maximise the valuation. He can't sell out (well he could but he won't) so this is the only way to cash in other than from operations.

 

[jivex5k1]

However, they have sold many shares to fat cats (private equity, head of a gas company) that are actual shares and valued at an actual share price. I forget how much but far less than what the punks are paying.

Is there a record of these share sales?

 

[LukeAleTime]

Is there a record of these share sales?

Yeah it's in their prospectus (well was, unsure if it still is).

http://www.heraldscotland.com/business/13110435.BrewDog_launches_another_fundraiser/

And this:

The prospectus shows that former ScottishPower chief executive Philip Bowman bought from Martin Dickie 15,000 shares in September 2012 for £14.75 each, for a total cost of £221,000 and that Empress Penguin also sold 40,000 shares at the same time to other parties mainly at the same price, some slightly lower at £14.11. This was less than the price of Equity for Punks 2 some fifteen months earlier. Those prices would suggest the parties involved thought a fair valuation for the company at the time was c£18/£20M, yet only 9 months later ‘punk investors’ are asked to believe the company is worth £112M.

From: http://webcache.googleusercontent.c...og-fill-your-boots/+&cd=1&hl=en&ct=clnk&gl=au


And Griffin Group owns 12.5%

The move comes just four months after BrewDog handed a 12.5% stake to the Griffin Group, a US-focused distributor backed by veteran drinks industry figures Keith Greggor and Tony Folgio, in return for £600,000.

I can't be bothered doing the math, but first glance tells me that they didn't pay $50 a share or whatever.

Here's them talking about it: https://www.brewdog.com/lowdown/blog/keith-greggor-and-tony-foglio-invest-in-brewdog

But these aren't fat cats. These are dragons of course.

eyeroll.gif

 

[harrymel1]

Nah mate, this is post-capitalism. It's a new paradigm.

What is post-capitalism?

 

[Dooley]

Few things are more punk-rock than taking advantage of a wise investment opportunity.

 

[Padraig]

What is post-capitalism?

I was being sarcastic when I said it but it is a real thing. Basically left leaning economists looking for a new model to replace boom and boost capitalism.

 

[Dooley]

I'm tempted to call Brewdog the Juggalos of the beer scene, but I don't think ICP has ever launched a securities fraud scheme to rip off their idiot fans.

 

[Dooley]

Aesthetically they're basically Juaggalos, though. Juggalos without ethics.