Was at the local Giant Food today. Since I’m planning on brewing a few British ales I thought I’d see what British beer Giant Food has available. I see a Fuller’s London Pride 4 pack for $9.49. Interesting, as Fuller’s London Pride is one of the beers I will brew.
Luckily, I checked the "best before" date. It was February 6, 2019! I check another 4 pack. June 16, 2019. I check the final 4 pack and it too is February 6, 2019.
I go to customer service and ask to speak to the beer manager. I’m given a strange look and told “We don’t have a beer manager.” The store manager is nearby and says “Can I help you?”. I explain the out of date Fuller’s London Pride on their shelves. The store manager gives me a blank stare (as in “What do you want me to do?”). I tell him, “These beers are out of date. You should not be selling them.” After a few awkward seconds the store manager says, “OK. We’ll pull them from the shelves.” I reply, “That’s good, as no one wants to purchase out of date beer. Also, just think how disappointed someone would be having spent $9.49 to try them for the first time. They’d probably think they’re no good and never purchase them again.”
I saw the store manager walk toward the beer section of the store. I didn’t see him remove any Fuller’s London Pride, but he did return while I was checking out.
I wonder if this is a ploy by the big guns (InBev, Miller/Coors, et al) to purposely have out of date/crappy imports and craft beers so people will purchase InBev, Miller/Coors, et al swill?
Luckily, I checked the "best before" date. It was February 6, 2019! I check another 4 pack. June 16, 2019. I check the final 4 pack and it too is February 6, 2019.
I go to customer service and ask to speak to the beer manager. I’m given a strange look and told “We don’t have a beer manager.” The store manager is nearby and says “Can I help you?”. I explain the out of date Fuller’s London Pride on their shelves. The store manager gives me a blank stare (as in “What do you want me to do?”). I tell him, “These beers are out of date. You should not be selling them.” After a few awkward seconds the store manager says, “OK. We’ll pull them from the shelves.” I reply, “That’s good, as no one wants to purchase out of date beer. Also, just think how disappointed someone would be having spent $9.49 to try them for the first time. They’d probably think they’re no good and never purchase them again.”
I saw the store manager walk toward the beer section of the store. I didn’t see him remove any Fuller’s London Pride, but he did return while I was checking out.
I wonder if this is a ploy by the big guns (InBev, Miller/Coors, et al) to purposely have out of date/crappy imports and craft beers so people will purchase InBev, Miller/Coors, et al swill?
