Absolutely play around.
When it comes to text, it's better to not deteriorate the bulk of it's
weight (blackness) or shape. Fonts are painstakingly designed to
have very subtle balance. Altering the weight or shape really does
affect readability and the overall effect the text has in the design.
That being said, just do what you want if you like it - it's your label
You could reduce the amount you have "bitten" out of the text, and
reduce the amount of black space in the bowl of the "u" and not
effect the text too much, but still have embellishments.
Less, targeted embellishment is more IMO