"The average American drinks 22 Gallons of beer annually, and even though this product would demand a
large price premium over a traditional can, the convenience factor and bragging rights would make this a must have item.
Camping and fishing will drive the initial sales, and as volumes increase more and more uses will be found"
"The specially modified cans use proprietary engineering to create a temperature drop that will reduce the I.C. Can contents by a minimum of 30° Fahrenheit in just three minutes. When activated, the all natural desiccant contained within a vacuum draws the heat from the beverage through the evaporator into an insulated heat-sink container. It is this patented vacuum-power which lowers the temperature so dramatically and quickly, leaving the beverage inside cold.
....The I.C. Technology is 100% safe non-toxic and environmentally benign, because the whole process is the driven by the simple physics of water evaporation."
http://www.newtechspy.com/articles06/miller.html
I wonder if a larger version would be good for wort cooling???
Any one want to place any bets as to how much Miller Light drinkers will pay for a giant
10.5oz beer?
Bag of ice and cheap styrophom cooler go for about $4.
I know some people buy Miller because it's what they like, but I'll bet a large percentage of their customers buy because of the price.
