Wayne1
Well-Known Member
I just came across this at ProBrewer.com
"Fat Cans
Apr 11, 2008 - New Belgium Brewing has announced that it will be packaging and distributing its flagship Fat Tire Amber Ale in aluminum cans to limited markets this summer.
"Introducing cans was a natural choice given that they are outdoor-friendly, light for transport and readily recyclable," said Bryan Simpson, spokesperson for New Belgium. "In addition to the lighter carbon footprint, Fat Tire can now travel to places where glass is not an option."
Distributing cans will continue to help lessen New Belgium's footprint by saving fuel during transport to other states by lightening the weight of the trucks. New Belgium has begun this process by using biodiesel in its Ft. Collins distribution trucks and in the trucks used during the Tour de Fat traveling events.
The cans, which are 100% recyclable, will feature Fat Tire's original watercolor artwork."
Any comments?
Oskar Blues cans four of it's products and I have to say they are all very tasty. This will open up even more markets for New Belgium if it goes over well. They can now be served on airplanes and taken into certain recreational areas.
"Fat Cans
Apr 11, 2008 - New Belgium Brewing has announced that it will be packaging and distributing its flagship Fat Tire Amber Ale in aluminum cans to limited markets this summer.
"Introducing cans was a natural choice given that they are outdoor-friendly, light for transport and readily recyclable," said Bryan Simpson, spokesperson for New Belgium. "In addition to the lighter carbon footprint, Fat Tire can now travel to places where glass is not an option."
Distributing cans will continue to help lessen New Belgium's footprint by saving fuel during transport to other states by lightening the weight of the trucks. New Belgium has begun this process by using biodiesel in its Ft. Collins distribution trucks and in the trucks used during the Tour de Fat traveling events.
The cans, which are 100% recyclable, will feature Fat Tire's original watercolor artwork."
Any comments?
Oskar Blues cans four of it's products and I have to say they are all very tasty. This will open up even more markets for New Belgium if it goes over well. They can now be served on airplanes and taken into certain recreational areas.