ohiobrewtus
Well-Known Member
I'm sure you have all seen the latest round of AB commercials touting what a great beer the "Great American Lager' is.
I saw one last night that just plain ticked me off. They've got that goofy looking dude walking around a bar full of perfect people and he says something like "...dark and cloudy beers hide imperfections, this beer doesn't".
Then he proceeds to babble on about how perfect AB is and how their light american lager is the perfect beer.
AB must be starting to feel some pressure from micros. These commercials are basically saying 'if a beer doesn't look like Bud/Bud Light, then it has flaws, whereas our beer has no flaws'.
Obviously they felt they needed to spend some of their advertising dollars telling people how much other beer sucks instead of creating a new series of commercials revolving around a talking porcupine or some other woodlands creature.
Then there's the craptastic offerings that they're putting out under the Michelob line. My guess is that 80% of AB guzzlers don't know that Michelob is an AB brand. They then go to try something 'different' and they choose the Michelob porter over a solid micro because it's $3 or $4 less for a 6'er. Of course the Michelob beer tastes like crap, so then they go back to guzzling swill.
end rant
I saw one last night that just plain ticked me off. They've got that goofy looking dude walking around a bar full of perfect people and he says something like "...dark and cloudy beers hide imperfections, this beer doesn't".
Then he proceeds to babble on about how perfect AB is and how their light american lager is the perfect beer.
AB must be starting to feel some pressure from micros. These commercials are basically saying 'if a beer doesn't look like Bud/Bud Light, then it has flaws, whereas our beer has no flaws'.
Obviously they felt they needed to spend some of their advertising dollars telling people how much other beer sucks instead of creating a new series of commercials revolving around a talking porcupine or some other woodlands creature.
Then there's the craptastic offerings that they're putting out under the Michelob line. My guess is that 80% of AB guzzlers don't know that Michelob is an AB brand. They then go to try something 'different' and they choose the Michelob porter over a solid micro because it's $3 or $4 less for a 6'er. Of course the Michelob beer tastes like crap, so then they go back to guzzling swill.
end rant