Your Deluxe kit seems quite pricey. On your site, it explains that "Many sites push you to buy around $100 of fancy equipment, though you are really able to make top-quality beer with just two brewing buckets, some bottles, caps, and tubing." This is true, but with your $99 Deluxe Kit, you lack the fancy equipment that rocks. Lets do a comparison,
Your $99 Deluxe Kit includes the following (as explained on your site):
"a fermentation bucket, a bottling bucket, plastic tubing for siphoning and bottling, a bottle capper, a hydrometer to measure alcohol content, a thermometer, and sterilization chemicals."
For the same price on MoreBeer.com, you get(http://morebeer.com/product.html?product_id=15910):
"
6.5 gallon glass "Carboy" fermenter
Two Stoppers (one solid, one with hole)
Siphon assembly for liquid transfers including the Carboytap, R500
Carboy cleaning brush
19" stirring spoon
8" funnel
6 gallon bottling bucket with spigot
3 piece airlock
Triple scale testing hydrometer with test tube
Bottle filler & 4ft of transfer tubing
Hand-lever bottle capper and 50 bottle caps
Bottle cleaning brush
BTF Iodophor Sanitizer for sanitizing equipment (4oz)
Reusable nylon steeping bag
Popular reference book - Home Beermaking III
Our MoreManual! How to Brew Great Beer
On top of that, MoreBeer.com ships for free on orders over $59.